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Before the 2017 NHL season and the debut of the Golden Knights, Las Vegas had no professional sports franchises — in fact, the idea of allowing teams to play in a city where sports betting was legal seemed dicey at best.

This year, the Knights and the WNBA’s Las Vegas Aces both won championships. The Raiders are playing their fourth NFL season in Vegas after moving from Oakland, and in February, their home field, Allegiant Stadium, will host the Super Bowl. And this fall, the Strip will become a Formula 1 track for the biggest North American Grand Prix race to date.

Once a sports desert, Vegas has rebranded itself as a global sports capital, and the person who may be most responsible is Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority.

“Vegas is a place that has always been attractive to those who want to take risks,” he says, referring to decisions like closing down the Strip for three nights for the Grand Prix. “Now, what you don’t want to do is take on these risks and have a mediocre track record.”

Opened in 2020, Allegiant Stadium — which cost $1.9 billion to build, the second most expensive arena in the world — was one such risk that paid off, allowing Vegas to prove it can sell out 62,500-person events on a regular basis. “If [Raiders owner] Mark Davis hadn’t agreed to move the team to Las Vegas and invest in the stadium, we wouldn’t have Formula 1,” says Hill. “It brought the spotlight to Las Vegas, and people realized that we had grown up as a city.” 

The potential for match-fixing was taken so seriously that it took the city 16 years to woo a pro team, even after the State Gaming Commission lifted the ban on gambling on Nevada college sports in 2001.

Allegiant Stadium, the Raiders’ home field, will host Super Bowl LVIII on Feb. 11.

Courtesy of Las Vegas Raiders

For this season, 50 percent of single game tickets and secondary market purchases for Raiders games have come from outside of the state, including 25 percent from California. “The fact that so many tourists come to Las Vegas for these events or for the venues or for the excitement brings money in from out of state, and it grows the economy,” Hill says.

Raiders president Sandra Douglass Morgan, a Vegas native, former chairwoman of the Nevada Gaming Control Board and a member of the Nevada Athletic Commission, says the fans arrive from feeder markets, driven by resort and travel packages and the spectacle they get from a Vegas game.

“When people come to a game, they want that overall experience that they can’t even really get at any other NFL stadium,” she says. Raiders games have become known for their halftime shows with such artists as Ice Cube, The Killers, Nelly and John Fogerty.

“We are also experimenting with new technology to change the fan experience, like getting people their food and beverage and back in their seats faster,” Douglass Morgan says. “We also have new club suites that are much lower to the field. Our stadium has to stay fresh and innovative.”

According to Applied Analysis, the economic impact of the F1 race is estimated to be nearly $1.3 billion, with organizers expecting about 105,000 attendees each day of the three-day event. The Super Bowl should dwarf both figures during the party-filled week of the NFL title game, and there are more than 1,600 private jet landings projected. Hill says Vegas will forever change the way the Super Bowl is done because of the amenities and the 150,000 hotel rooms within walking distance of Allegiant Stadium.

Jamie Foxx in an ad for BETMGM. Building a sports empire in a city with legal gambling was a fraught proposition.

Jamie Foxx in an ad for BETMGM. Building a sports empire in a city with legal gambling was a fraught proposition.

Courtesy of BetMGM

With its reputation for excess, the city will be under pressure to deliver an extravagant event, particularly when it comes to the half-time show, which will be overseen by Jay-Z’s Roc Nation — as it has been for the past three years. “With the city’s incredible energy and atmosphere, we know Vegas will provide a phenomenal stage for the culmination of the 104th NFL season,” says NFL executive vp club business Peter O’Reilly.

Beyond the Super Bowl, having professional sports teams in Las Vegas has changed the way people watch the game and how they bet on it both in Las Vegas and elsewhere.

Casino owner Derek Stevens took a big gamble when he opened Downtown Las Vegas’ Circa Hotel & Casino in 2020. Not only does it have the world’s largest sportsbook, but it also features a year-round pool “aqua-theater” where guests watch games from their rooms, a cabana or the water. Stevens’ financial advisors told him not to mention plans for Stadium Swim when they were raising funding for Circa because the idea seemed “too crazy.” While Vegas has been known as a place for sports betting, the big dollars associated with the live-viewing component was largely unrecognized until recently.

“We were counseled to not even bring it up because no one would really understand or even want to hear about it,” he says. “A pool as an amenity to a hotel room,” he says. “However, we looked at it differently. Hotel rooms are the amenity to Stadium Swim.”

The independent casino owner banked on selling a live viewing experience that people could only get in Vegas. Games are one of the only things that people still have to — and want to — watch live in a world dominated by on-demand content. “No one ever says, ‘I’m going to record the Super Bowl and watch it on Tuesday,’” he laughs.

Stadium Swim has been consistently sold out since opening and its popularity drives business to his online sports-betting platform Circa Sports, which launched in Nevada in 2018. It allows bettors to wager anywhere in Nevada, Colorado and Iowa — Illinois and Kentucky are next up.

“I felt having a substantial brick-and-mortar book was important, because it lets customers know there’s some physical assets behind a sportsbook brand,” he says.

Now he revels in the fact that the city will swell on Sundays with football fans, whether or not they are going to Allegiant to see the game.

 “Whatever team you’re a fan of, whenever they play on the road in Las Vegas it has a bigger economic impact than it would be in other cities — additional flights are even scheduled by airlines,” Stevens says.

In its sixth year of  regulated operations outside of Nevada, sports betting has generated more than $20 billion of revenue from almost $250 billion in total wagers.

Vegas’ sports shopping spree is far from over. In June, state lawmakers approved a $380 million financial package that could bring the Oakland A’s to town with a $1.5 billion, 30,000-seat retractable-roof ballpark where the Tropicana now resides. Bally’s Corporation, who owns the land, say they would build a new resort to accompany it. Playing in the smallest MLB stadium would allow management to capitalize on “premium experiences” in line with what Las Vegas audiences want.

Irving Azoff and Tim Leiweke’s Oak View Group is raising the stakes even higher with a proposed $10 billion sustainable sports complex, 20,000-person arena and 2,000-room resort on south Las Vegas Boulevard in a bid to attract an NBA team. It would be the most expensive development ever built in Vegas. 

Mesfin Fekadu contributed to this report.

This story first appeared in the Sept. 20 issue of The Hollywood Reporter magazine. Click here to subscribe.

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Before the 2017 NHL season and the

“Squid Game: The Challenge” Is Bringing “Squid Game” To Life, Here’s What You Need To Know

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"Squid Game: The Challenge" Is Bringing "Squid

Sam Jay’s signature spin on comedy is about breaking barriers and saying what we’re all probably thinking deep down inside.

That approach has been present in her writing for shows like “Saturday Night Live” and “That Damn Michael Che,” as well as her own series “Bust Down” and HBO late-night show “Pause With Sam Jay.” It flows effortlessly from Jay’s character Mo in her first feature film, “You People,” co-starring Jonah Hill.

And it’s exactly the vibe for her upcoming stand-up special, “Salute Me or Shoot Me,” which airs on HBO and Max on Sept. 23, where gender roles, race and policing language are a few of the polarizing topics Jay hits on. From sharing stories of being high while watching white people dance off-beat in a park to talking about being able to “let go” of certain racial issues, Jay serves up a freewheeling comedic experience.

And if you don’t like it, you can, as she says, simply suck it. 

How did you prepare for this special compared to previous ones? Were there topics you had in mind that you hadn’t tackled before?

It presented itself to me through the process of touring and working the hour. I had all these jokes, and I was trying to just figure out the theme of the conversation that I was trying to have. I wanted this special to have a driving force. My last special, I had good jokes but there wasn’t this overall narrative. I wanted to grow as an artist. The theme just started to be empathy, the more I was running around and doing bits. I started to gather all the bits that fit that narrative of the many different ways that we can show empathy and the many different ways that we don’t.

Was there anything you were anxious to discuss? Or are you past that at this point?

Well, it’s a little bit of both right? I’m a little bit past it because people are always gonna have something to say. That’s a fact. In this special, I made a greater effort to show my work, to really walk you through the thought process and try to leave less holes in the joke. I tried to just make sure all the jokes were whole. … I just hope it opens up conversations, opens up another way to talk about or think about some of this stuff, especially with the race stuff and especially other minorities. 

Why do you enjoy covering these topics in your comedy?

Honestly, it’s because it’s what my favorite comedians did — Richard Pryor, Chris Rock, Wanda Sykes, George Carlin. I don’t think all comedy has to have some political comment to it. Some stuff is just fun and fucking silly, and that’s awesome too. I was always attracted to the more heavy stuff. 

Would you like to stick to comedy or venture into other genres?

The more I get to be a creative, the more open I am to all types of creativity. I think comedy will always be a part of what I do because I love it. I can’t imagine not doing stand-up. 

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Sam Jay’s signature spin on comedy is

Guess what? It’s another week and another price increase/ad break increase from a streamer. This time Amazon’s Prime Video is getting into the streaming shenanigans. Amazon plans to bring ads into its previously ad-free Prime Video movies and television series. This follows in the footsteps of many streamers who have recently added ads into their content strategies such as Netflix, Disney+, Max, and more. Prime Video has long remained ad-free, but it seems like the siren song of ad revenue is too strong to resist. For those who continue to desire an ad-less and commercial-free existence, Prime Video will offer an ad-free tier, but it will come at a price increase. Here’s what we know.

When and Where Will Ads Hit Prime Video

Prime Video

There is no specific date yet for when ads will arrive to Prime Video, however, they are expected in early 2024. Variety reports that ads will first arrive in the US, UK, Germany, and Canada and then will come to Prime Video in France, Italy, Spain, Mexico, and Australia at a later date in 2024.

How Much Will the Ad-Free Prime Video Tier Cost?

If commercials in your Prime Video movies and TV shows doesn’t sound like a fun time, you can pay to keep your experience ad-free. In the US, an ad-Free Prime Video will cost $2.99 more a month on top of the annual Prime fee of $139.

More About This Upcoming Change

Galadriel in armor standing in front of a battlefield in The Rings of Power in Prime Video ad and price increase article.
Prime Video

According to Variety, Amazon “plans to run fewer ads on Amazon Prime Video than traditional broadcasters or broadband rivals.” And, of course, Amazon shares that the addition of ads into the Prime Video ecosystem will allow the company to “continue investing in compelling content and keep increasing that investment over a long period of time.”

More than ever, streaming is moving toward becoming exactly like its cable predecessor. We guess we’ll have to wait and see how consumers continue to react.

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Guess what? It’s another week and another

Take-Two has refused to be drawn on whether it would be interested in acquiring Gearbox Entertainment, following reports that the Borderlands studio is potentially up for sale.

Reuters and Bloomberg both claimed this month that Embracer Group was considering selling Gearbox, which It acquired in 2021 in a deal worth up to $1.4 billion, as part of major restructuring plans.

The former was told that Embracer had received interest from third parties keen on buying the studio. Potential buyers, who reportedly mainly consist of “international gaming groups”, already have access to Gearbox marketing materials, it’s claimed.

Take-Two, which retains a long-term publishing deal with Gearbox for the Borderlands franchise and other titles, was asked about its potential interest in acquiring the studio during its AGM on Thursday.

“We’ve had a long-term relationship with Gearbox of which we’re very proud,” CEO Strauss Zelnick said when asked if the company might be a Gearbox suitor. “They’re a wonderful company, they’ve delivered for us—not just Borderlands, but also Tiny Tina’s Wonderlands and other titles—and I’ve no doubt they’ll continue to be successful in the future.

“We’re thrilled that we have a long-term publishing relationship on these titles,” he added. “That publishing relationship exists without regard to the ultimate owner of Gearbox. But with regard to our potential interest, we don’t tend to speculate on potential transactions.”

Take-Two said last month that the Borderlands franchise has sold-in over 81 million units since launching in 2009.

The most recent mainline series entry, 2019’s Borderlands 3, is publishing label 2K’s fastest-selling title and has sold over 18 million copies.

2012’s Borderlands 2 is 2K’s top-selling game since the label’s inception seven years earlier, with over 27 million copies sold.