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Monday, Oct 19th, 2026
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Identifying emerging trends to gain a competitive edge

Identifying emerging trends early gives organizations a competitive edge to anticipate shifts in technology, consumer behavior, and market dynamics—before they become mainstream. This foresight allows proactive strategic decisions in product development, innovation, marketing, and investment. By tagging and tracking relevant trends, companies can build a 360° view of their landscape, connecting insights across R&D, strategy, and competitive intelligence. In fast-moving industries, missing an early signal can mean falling behind. With Feedly’s Emerging Trends Dashboard, organizations can stay alert to weak signals that grow into tomorrow’s big changes.

Our proprietary AI scans millions of articles to surface trends in near real-time and filter out noise. Trends are included in our dashboards, once they reach a minimum visibility threshold, meaning, the trend has appeared across a number of publications over a specific timeframe. To ensure we only include actionable trends, we filter out seasonal events like “Black Friday”, specific product launches, events like conferences or sporting event, and one-off stories like elections. Now with Custom Filters, you can quickly navigate to the trends most important to you.

This blog will guide you in setting up and refining your dashboard to surface the trends most relevant trends.

Create a new dashboard

When creating a new dashboard, start by selecting the broadest categorization of your research interest to discover a high volume of trends, like industries, technologies, sustainability topics, generations, consumer trends, or other broad topics. For example, you can start with an industry such as the energy industry.

Refine and dive deeper with a Custom Filter

If you would rather dive deeper into a specific subsection of your dashboard, you can do so with a Custom Filter. For instance, you can create a Custom Filter using your own words to specify the desired trends you wish to see. Pro Tip: This works best for dashboards about broad industries or topics. For example, an energy industry focused dashboard can be further refined to only surface nuclear power related trends by using the Custom Filter.

Additional refinement options

In addition to the refinements with the Custom Filter, you can also use the Growth, Time Range, and Size filters to further narrow down the list of trends.

  • Time Range: The time range filter refers to the amount of time a specific trend has qualified by our definition and the filters available are last 30 days, 3 months, 6 months, and 12 months.
  • Growth: The growth filter refers to the percentage increase in the number of times that specific trend has been mentioned and is categorized as “Growing, Surging, and Exploding”
  • Size: The size filter refers to the number of articles and sources mentioning the trend, categorized as Niche, Known, and Mainstream.

Zero in on the trends most relevant to you

Use Custom Filters in Emerging Trends Dashboard to fully personalize your trend research.

Try for Free

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Identifying emerging trends to gain a competitive

The DCU looks to have an officially announced movie dead in the water, with James Gunn confirming the details. The comic book franchise has been thriving with bold early entries in Creature Commandos and Gunn’s 2025 Superman film. Even the second season of Peacemaker was a shining light for the DCU, with Supergirl slated to hit theaters in June and the Lanterns series premiere coming in August. The first teaser trailer for Clayface has also made its way online recently, giving fans their first look at the Batman villain’s solo outing, which comes from the mind of horror master Mike Flanagan.

When Gunn and Peter Safran took over creative control of Warner Bros.’ DC slate, they came out of the gate with a bold vision and an eclectic lineup. Some of those ideas are still in development, like movies based on The Brave and the Bold and Teen Titans. Others have already been scrapped, like the Arkham Asylum TV series, while some characters, like Booster Gold, are still being developed to some degree. One of the projects fans were eager to see in the DCU was The Authority, which was announced as part of the superhero franchise’s plans in 2023. The Authority movie has yet to come to fruition, with Gunn now providing new details suggesting the project isn’t moving forward, at least for now.

The Authority line up
The Authority from DC Comics
DC Comics

A post on Threads by idontbeatgames was merely speculating on the state of The Authority movie Gunn had announced for the DCU, when the director himself responded. Gunn confirmed a prior slip of the tongue to user ted.kendrick, who posited that the Superman director was writing the script for The Authority himself, with Gunn clarifying that he would never have had the time. However, there was a script that “wasn’t quite there,” and Gunn confirmed they couldn’t fit it into their current DCU plans, killing The Authority movie. Still, he offers hope for the future of the beloved comic book series, but a movie doesn’t look to be happening anytime soon. Gunn wrote:

“Just a normal slip of the tongue. I would have never had time to do this and although I know this is a popular theory online I never had an intention of writing or directing The Authority. The script wasn’t quite there but more importantly it didn’t work in terms of the larger DCU both in terms of the story and practical concerns. Maybe some day. Not soon.”

The Authority was created by Warren Ellis and Bryan Hitch in 1999, centering on an eclectic superhero team like the Justice League or the Avengers, but with a roster featuring many original characters created for the series. The DCU prominently featured The Engineer in 2025’s Superman, who stems from The Authority, giving fans of the series hope that they would see other characters as well. While the live-action film appears dead for the time being, other characters may pop up in the DCU, as fans would love to see Jenny Sparks, Apollo, or Midnighter, but that remains to be seen.

The DCU still has plenty of exciting projects on the horizon, with Clayface presenting a bold body-horror film that is sure to challenge comic-book movie tropes. Gunn also appears to have a fondness for The Authority, with his inclusion of The Engineer likely the first of many characters from the comic to appear in the fledgling franchise. The Man of Tomorrow movie is bringing Brainiac into the DCU, introducing a massive villain sure to offer unique opportunities for the franchise moving forward. While fans may be disappointed by the news, The Authority could still have a future in the DCU; it may just take some more time.

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The DCU looks to have an officially

Valve has confirmed that its new Steam Controller will release on May 4 and explained why the peripheral is arriving before its Steam Machine PC.

On Monday, Valve confirmed that the Steam Controller will be available beginning May 4 at 10 am PT in the US, UK, Europe, Canada, Australia, Japan, South Korea, Hong Kong, and Taiwan, priced at $99 USD / $149 CAD / €99 / £85 / $149 AUD.

The release follows a lengthy wait for Valve’s new hardware range, which also includes the Steam Frame VR headset, after the company confirmed in February that the rapidly increasing price of PC components had delayed its announcement of pricing and release details.

Speaking in a new interview with Polygon, Valve hardware engineer Steve Cardinali explained why Valve has now decided to release the Steam Controller ahead of its other hardware, stating that it saw little sense in holding back the peripheral while the components shortage continued.

“This doesn’t have RAM in it, and it’s not as complicated to start getting out the door for us,” he said. “We’re ready for it. We wanted to build up quantity so that we could try to address everybody who wants one at launch, but it’s possible that the demand for it far exceeds our expectations.”

Steam Controller will go on sale May 4.

Since Valve’s new hardware products were first announced late last year, memory prices have increased significantly worldwide, with DRAM contract prices reportedly increasing by over 170% year-over-year.

However, although the climate has disrupted Valve’s plans, Cardinali claimed that the staggered release wasn’t entirely out of step with how it planned to release its three new products.

“From the beginning, these were all different products,” he said. “We had always thought, obviously we want them to work together well — especially the Steam Machine and the Steam Controller, they’re in a lot of ways a pair made in heaven — but we saw no need to ship the Controller at the same time as the Machine.

“The really only hard deadline is we didn’t want to ship the Steam Machine before the Steam Controller. We want to have that out for the Steam Machine… It wasn’t really ever the plan to ship them together unless it landed nicely that way. So there’s no point in holding it back while we work through the other stuff.”