After teasing us three years ago with “Downhill Lullaby,” Sky Ferreira has finally returned with “Don’t Forget,” the second single from her upcoming, much-delayed album Masochism. Unfortunately, the song is pretty bland. Skimming the surface of her rock-tinged roots, the track leans into trendy ’80s-revival production and Tumblr-cliche lyricism about “sick dreams” and being a “real bad girl.” But even with its throbbing bassline, glowing synths, and relentless My Bloody Valentine-esque drums, “Don’t Forget” is a little too reminiscent of Ferreira’s now nine-year-old debut Night Time, My Time; if anything, it feels like a Night Time cutting-room floor scrap, lifelessly dolled up and postured as if for a Weekend at Sky’s. “Don’t Forget” is produced by Jorge Elbrecht and mastered by Heba Kadry, who try to ratchet up the synth pop-inflected grunginess of her iconic debut into a new wave headbanger. However, they are thwarted in this task by vague lyrics that shut the door on the honest, breathless fury that made Ferreira’s debut such a magnetic listen. Despite its title, the song is pretty unmemorable.
Monica has a BA in Journalism and English from the University of Massachusetts and an MS in Journalism and Communications from Quinnipiac University. Monica has worked as a journalist for over 20 years covering all things entertainment. She has covered everything from San Diego Comic-Con, The SAG Awards, Academy Awards, and more. Monica has been published in Variety, Swagger Magazine, Emmy Magazine, CNN, AP, Hidden Remote, and more. For the past 10 years, she has added PR and marketing to her list of talents as the president of Prime Entertainment Publicity, LLC. Monica is ready for anything and is proudly obsessed with pop culture.