Brands celebrated the New York Knicks’ improbable run to glory, after the team won their first NBA championship in 53 years on Saturday.
As fans reveled on the streets of New York City, Nike captured the emotion of the historic moment with an ode to the Knicks and the New Yorkers who back them.
Brands like Michelob Ultra and Pepsi started the party early, riding the wave of excitement that built throughout a championship that captivated fans both at home and across the world.
ADWEEK rounds up six brands that paid tribute to the Knicks’ thrilling run.
