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HomeTechThe Superhero Movie Isn’t Dying – but Something Needs to Change
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The Superhero Movie Isn’t Dying – but Something Needs to Change

Demand for superhero movies has wavered in recent years.

Lukewarm reception to recent Marvel and DC films shows why studios are looking to reboot their franchises

It’s been a decade and a half since the first “Iron Man” movie kicked off the Marvel Cinematic Universe, and four years since “Avengers: Endgame” smashed box office records. But the pandemic disrupted moviegoers’ habits, and new heroes (“Eternals”) and villains (“Ant-Man and the Wasp: Quantumania”) don’t seem to have excited fans. The DC Extended Universe hasn’t fared much better with “Black Adam” and “Shazam 2: Fury of Gods.” Are we living in the age of superhero fatigue?

The numbers tell a more nuanced story. Yes, we are watching a box office decline, but superhero movies remain highly in demand, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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