To coincide with ADWEEK’s latest cover story on Starbucks’ CEO Brian Niccol—plus additional features on the coffee chain’s merchandise lines, exclusive interviews with its chief brand officer, and a clear-eyed look at the burgeoning caffeine competitive set—we’ve gathered our recent Starbucks coverage in one handy place.
Cast your mind back to Niccol’s appointment in 2024, the latest CMO-CEO success story (or dig deeper into the archives to Niccol’s tenure at Taco Bell in 2015). Fast-forward to this year, and refresh yourself on how Starbucks approached the Super Bowl without buying an in-game spot. And, apologies, but any sweet cravings will be exacerbated by our story on the coffee chain’s revival of the iconic Unicorn Frappuccino this August.
Get a refill and enjoy.
From the latest issue:
Brian Niccol Reveals the Next Era of Starbucks
Rebecca Stewart interviews the CEO about his turnaround strategy and the tests that lie ahead.
Inside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman
Rebecca also speaks with chief brand officer Tressie Lieberman about how the cafe chain works with agencies, a PSL for every season, and more.
Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Brittaney Kiefer writes how Starbucks is just as well-known for its viral collections that sell out quickly as it is for its coffee.
Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter
