In 2024, Starbucks joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman.
Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co
“Innovation has always been a part of Taco Bell’s core, and ta.co is our latest promise to make the brand accessible whenever, wherever, and however consumers want it,” said Taco Bell CEO Brian Niccol in 2015.
