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Netflix Browsing Gets Embedded Video Previews

We’ve all been there. We scroll up and down the Netflix home page, looking at TV show and movie icons, hoping something will catch our eye. Now, Netflix is introducing a novel feature to help users see more about a program than just its icon: A video preview, right on the home page.

This isn’t a trailer like you’d see for a new show or movie. It’s a “video synopsis” in the upper right of the screen. Check out this quick video from Netflix, and you’ll see:

According to a Netflix blog post, this new feature is meant to make video selection easier:

(The video previews) help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title. In developing this experience, our testing showed that people watched more of a story, demonstrating these previews helped them browse less and watch more.

The company is getting ready to launch more than 1,000 hours of original content in 2017 with a long-term goal of having more than 50% original content. Netflix writes it is rolling out the feature today. Depending on how you get Netflix, you’ll see the new interface over the course of the next several weeks or months.

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Monica has a BA in Journalism and English from the University of Massachusetts and an MS in Journalism and Communications from Quinnipiac University. Monica has worked as a journalist for over 20 years covering all things entertainment. She has covered everything from San Diego Comic-Con, The SAG Awards, Academy Awards, and more. Monica has been published in Variety, Swagger Magazine, Emmy Magazine, CNN, AP, Hidden Remote, and more. For the past 10 years, she has added PR and marketing to her list of talents as the president of Prime Entertainment Publicity, LLC. Monica is ready for anything and is proudly obsessed with pop culture.

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