Pitching is an art form that is totally outside writing and directing. It’s one of those things you have to get good at if you want to sustain a long career.
In this clip from ScreenCraft, the Duffer Brothers, the masterminds behind the global phenomenon Stranger Things, shared their essential tips for navigating the high-stakes world of the series pitch.
I think it’s worth a listen and can teach you a lot of stuff!
Let’s dive in.
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1. The Pitch is an Elaboration, Not a Summary
This was the first big lesson in the video, and I actually think it kind of changed how I viewed pitching.
Don’t waste your time recounting the plot that the execs in the room know. Instead, view the pitch as an elaboration on the pilot and go from there.
Your job is to show them the “iceberg” beneath the surface of what they read or know about the project.
Expand on the worldbuilding, character arcs, and the long-term vision that isn’t immediately evident in those first 60 pages.
2. Respect the Clock
Time is your most valuable currency in a pitch. You want to be long enough so they get it and short enough so they don’t get bored. The Duffers suggest aiming for a sweet spot of 15 to 20 minutes.
But here’s the thing: if you start seeing executives glance at their watches or the wall clock, you’ve lost them. And there’s no way to get them back.
So, be brief, be to the point, and stay high-energy. You are there to tell them “how awesome the show is and how cool it’s going to be.”
3. Memorize, Don’t Read
Okay so… one of their rules is to never read off a sheet of paper. The Duffers admit that they wrote out their entire pitch and memorized it word-for-word.
I think that rocks, but I also think execs care a lot less if you have a piece of paper with you. I carry mine and break the pitch down into bullets os if I lose my place or need to look down, I can do that. It gives me peace of mind.
Their argument is that reading from a script creates a barrier between you and the executives and kills the personal connection and the “vibe” of the story.
Totally fair, but this is one where I think you have some leeway.
4. Know Your “Why”
The pitch isn’t just about the “what” (the plot); it’s about the “cool factor”.
Why does this show deserve to be on TV or streaming?
Use your time to highlight the unique elements that make your project stand out in a crowded market. Who is turning into this, and what do you hope to accomplish with the story?
Pitch them where this show can go and where the story will take it.
Summing It All Up
Pitching is a performance of passion. You are trying to hold their attention as well as keep it concise. That might mean memorizing your beats, but do what makes you at ease and calm in the room.
We want to see your story greelit as much as you do.
Let me know what you think in the comments.
