Five Guys has named Mirimar its creative agency of record as it embarks on a new, more social marketing era.
Known for its cult-like following and aversion to advertising, the burger joint is now ready to tell its story to a wider audience and bring new business through the door, according to Five Guys chief commercial officer Navin Sharma.
The independent agency will produce creative for the North American market, with plans to expand to other markets later, Mirimar co-founder and CEO Luke McKelvey told ADWEEK. Five Guys also tapped Canvas Worldwide as its new media agency of record in August.
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