I don’t subscribe to Premium, so I can’t vouch for whether the enhanced bitrate makes much of a difference. But YouTube says that the improved video quality is turned on automatically “based on your connection and viewing settings,” so if you pay for Premium and your videos now look a little bit nicer, that might be why.
YouTube also detailed a few other improvements that are now available to Premium subscribers. You can now pick up videos where you left off when watching on smart TVs and tablets; previously, this was only something you could do when moving between mobile and the web. Premium subscribers will also be able to try YouTube’s experimental conversational AI chatbot and AI-generated video summary features.