Artificial intelligence and marketing automation are two cutting-edge solutions that let marketers automate and improve tasks throughout the marketing sector.
The usual tasks that marketing automation and AI take on are by no means easy. The delivery of content across channels, alerts of missed messages and attempts to reengage consumers, prompts for customer nurturing, and passive lead scoring based on an assessment of demographic, behavioral, and social media factors—are a few of them.
First, it’s crucial to understand artificial intelligence and marketing automation. This article covers how marketing automation and AI work best together. Let’s look at this.
What is AI?
Artificial intelligence (AI) combines various technologies that enable a computer to behave sensibly at par with a human. To make a specific choice and get to a specific conclusion, this procedure involves using lessons from the past and self-correction.
What is Marketing Automation?
Using technology applications to handle marketing processes and workflows is known as marketing automation. Marketing automation helps marketers carry out their marketing strategies more efficiently and effectively. Sending pre-planned campaigns through channels like email, social media, and messaging are examples of routinely automated chores. A common feature of marketing automation software is the ability to plan multi-step campaigns, commonly referred to as customer journeys, which enable marketers to plan a predetermined order of activities to be carried out in reaction to specific consumer habits. An example of this is SharpSpring inc, a marketing platform that helps small businesses increase sales.
Software for marketing automation and AI are both confusing
Users frequently misinterpret technology that performs similar tasks and offers comparable benefits. It can often be difficult to distinguish between marketing automation and AI.
Marketing automation software has several capabilities, whereas AI is a particular feature set.
Together, they can:
- Speed up the process and performance
- assisting you to scale and deliver quickly
- Gather, organize, and use data effectively
- Personalize and optimize campaigns
- minimizing human error and cutting costs
How Marketing Automation And AI Work Together To Form A Potent Team
Ease the process
To plan and organize a strategy that reaches more connections than a human being who must manually enter all the information, employ marketing automation. It incorporates the outcomes, but one must still review them and determine their significance.
AI succeeds in this area. Marketers can use AI algorithms to identify new audiences or a section of existing consumers reacting to content in a specific way, allowing them to make changes.
Learning Patterns
You can utilize AI techniques to find the learning patterns most appropriate to your intended audience if you provide courses or online learning services. You can use graphical instructors or intelligent aides to engage learners through your class or course. You can use automation tools to automatically send emails with achievement certificates or reminders of where a learner left off once the course or lesson is over.
Campaign Design
AI can suggest things based on client interactions and preferences for:
- Which campaigns should be sent and when?
- Which channel combination to use
- Which offers, copy, and content will generate the most attention?
- How many messages, emails, or texts should You send?
To evaluate and prioritize leads, it is simple to enrich first-party customer information.
Using marketing automation facilitates
- Clean and full consumer data across instances and geographies improves campaign outcomes.
- Improved ability to lead potential customers through the buying process by sending the important message across the proper channels at the appropriate times.
- Enhanced capacity for measuring each stage of the purchasing cycle.
- Successful selection of the most efficient marketing initiatives and distribution plans.
Analytics that make it possible to forecast the results of sales and marketing initiatives in terms of revenues.
Bottom Line
Marketers may move beyond basic automation guidelines and into marketing coordination by fusing marketing automation and AI. Today the only solution that offers a real multidimensional perspective that enables marketers to scale communications while enhancing customization is AI-based automation.
Costa Lamprou is the head of PPC at The Elearning Industry Network. With experience from everything ranging from product development and sales to training and PPC, Costa helps eLearning businesses reach their full lead gen potential. When he isn’t helping clients succeed, Costa likes to expand his marketing horizons with the help of eLearning courses.
