When Beyonce brought her Renaissance tour to Los Angeles last month, stars like Meghan Markle and Katy Perry were spotted in SoFi Stadium’s upper-level suites, taking in a bird’s eye view of the dazzling show below. But the best seats in the house perhaps, may not have been from above, but rather from the row of luxe private suites lining the sides of the stadium, where VIP guests danced the night away with drinks in hand from a private bar and made-to-order food delivered to their seats.
Co-owned by The h.Wood Group and actor David Arquette, Bootsy Bellows has been an L.A. nightlife staple since it opened in 2012, hosting parties for everyone from the Kardashians to Drake. The brand’s latest concept brings the party to the football stadium, to create an immersive experience that extends beyond the action on the field itself.
Indeed, Beyonce’s three L.A. dates saw everyone from A-list actors to athletes pass through the suite, descending down three flights of escalators and into a discreet maze of hallways until opening up into the opulent, 2000-square-foot space. Influencers and models were spotted snapping selfies in front of Bootsy’s famous mirror bar, while sports and Hollywood executives held court by roped-off couches, while waiting for the show to start. On one night, Beyonce herself took over the suite to host influencers from her hair care line.
Wonho Lee
Bootsy Bellows at SoFi Stadium officially opened for the season a few days later, coinciding with the Los Angeles Rams’ home opener. The Bootsy suite will be available to book throughout the NFL season for all Rams games, while also offering access to concerts like Ed Sheeran and Pink’s upcoming dates.
In addition to prime seating (think 24 floor-level “railing seats” with unobstructed views), the Bootsy Bellows experience also includes a DJ booth, private cocktail bar, buffet-style dining, exclusive lounge area, and dedicated bartenders and white-glove wait staff.
The 80 person-capacity space can also accommodate groups seated around large tables and banquettes. The retro-inspired furnishings, meantime, hark back to the look and feel of the original West Hollywood location, preserving a nightclub-style space under the bright lights of the stadium. This is a sporting and concert experience for a discerning clientele, who prioritize access and exclusivity as much as they prioritize a good time.
Wonho Lee
“Bootsy Bellows at SoFi Stadium will create the feeling of ‘court side seats,’” says The h.Wood Group’s John Terzian, in a release. “With the impossible-to-replicate intensity created by the NFL goal line, this unique experience will surely be a touchdown.”
“Our partnership with The h.wood Group allows us to bring a taste of the iconic nightlife Los Angeles is known for to SoFi Stadium, adding another layer to the extraordinary experiences we offer sports and music fans,” adds Jason Gannon, the Managing Director of SoFi Stadium and Hollywood Park.
While access to the nightclub in West Hollywood is often a closely-guarded affair, getting into Bootsy Bellows at SoFi Stadium is a little more accessible. See full pricing details and reservation availability at hwoodgroup.com.
