Two-time Grammy Award-winning singer and songwriter Tyla is set to receive the International Achievement Award at the 32nd South African Music Awards (SAMA32).
The ceremony will take place on August 15 at the Sun City Superbowl.
Tyla previously received the International Achievement Award at SAMA30 and will now become only the second artist to receive the prestigious honour twice, following Black Coffee.
Her highly anticipated homecoming is being supported by proudly South African beauty brand AfriPure, which is sponsoring the International Achievement Award.
AfriPure co-founder Grant Heynes said the opportunity to support the recognition of Tyla’s global achievements was a natural fit for the brand.
“Tyla represents the confidence, creativity and global ambition that we believe in at AfriPure,” Heynes said.
He said Tyla’s continued international success reflected the growing influence of South African music and culture globally.
“Tyla embodies the fearless ambition and creative excellence of a new generation of South African artists,” he said.
The SAMA32 is backed by a partnership involving the Motsepe Foundation, North West Department of Arts, Culture, Sports and Recreation, North West Department of Economic Development, Environment, Conservation and Tourism, SA Tourism, SABC, IOL and other industry organisations.
According to the organisers, the awards have evolved beyond a music ceremony into a destination-marketing platform aimed at placing the North West Province in the international spotlight.
The event is expected to bring together established artists, emerging talent, industry leaders and music fans, while creating opportunities for creatives, entrepreneurs, small businesses and the hospitality sector.
Unati Gwija said SAMA32 would stimulate tourism and local economic activity while showcasing the province’s culture and creative industries.
The event will also provide a homecoming moment for Tyla as she is recognised in the country and culture that shaped her career.
IOL
