Nordstrom isn’t just the place you hit up for seasonal sales or holiday gifts—over the last few years, the mega-retailer has established itself as an incubator for new talent and bringing a diverse roster of designers to mass audiences. And we’re not just talking about names in the beauty and fashion spaces—the same approach extends to the home and lifestyle category, where Nordstrom’s VP of creative projects, Olivia Kim, collaborates with creatives from all over the country to bring them into the Nordstrom fold.
This where is Tappan Collective comes in, an art agency founded in 2012 by Chelsea Neman Nassib that’s dedicated to nurturing the careers of emerging contemporary artists. It’s also the latest brand to “pop” in at Nordstrom, with a selection of its artists showcasing their work online and in ten Nordstroms throughout the U.S. and Canada—New York, Chicago, Austin, San Jose, South Coast Plaza, Bellevue, Seattle, Toronto, and Vancouver.
The partnership between Tappan Collective and Nordstrom is one pure of synergy: Both are in the business of finding new ways to connect designers and creatives with new audiences. Chelsea Nassib tells Glamour how amazing it is to get to partner with Nordstrom because it’s “another way to get art in front of new people and showcase the incredible work by working artists.” There’s nothing quite like seeing the brushstrokes of a painting or the molds and curves of a sculpture up close—especially if you’ve only seen it via a tiny pixelated square before. (The same can be said for a jacket or bag you’ve been eyeing forever and then finally getting to see it in person—it’s a game changer.)
The art featured in the collection varies from a $380 Marleigh Culver print to a $10,000 neon sculpture by Ali Beletic—a range that’ll appeal to both art enthusiasts and seasoned collectors, since Nassib believes “you can find incredible art at any price point.”
The Nordstrom website carries the full collection, but each pop-up is given its own vibe based on its location, complete with QR codes next to each artwork that makes the process of getting to know artists and their work invitingly easy. “New York is fun and edgy,” Nassib says. “Los Angeles and Dallas are more airy and warm.”
In addition to the art, there’s also merch and an objectively photogenic curation of home decor to shop. The pop-up wraps on October 2, so check out a few of our favorite pieces below—then head over to Nordstrom to shop the full collection.
