Ryan Reynolds is launching his annual campaign to raise money for SickKids hospital in Toronto by putting on his now infamous red and green sweater for the fourth year in a row to bring festive magic to The Hospital for Sick Children (SickKids) as they launch their annual fundraising campaign ahead of the holidays.
Reynolds posted a video promoting the campgain to Twitter. The video featured cameos from Toronto Maple Leafs’ hockey star Auston Matthews and actor Seth Rogen, who voiced the gold bow on Reynolds’ sweater.
This fashion makes a statement. Help us help @sickkids ? pic.twitter.com/gJF0rSsZol
— Ryan Reynolds (@VancityReynolds) December 8, 2022
In the video released this morning in collaboration with Maximum Effort, the ‘aesthetically challenged’ sweater literally takes on a familiar voice of its own. Okay, maybe it’s not completely it’s own … but instead fellow Canadian, Seth Rogen. Also making a special surprise appearance in this year’s video is Ryan’s long-time sweater buddy and star of the Toronto Maple Leafs, Auston Matthews.
SickKids Foundation Twitter account also posted the video asking to donate:
There’s a lot to unwrap here, @VancityReynolds @Sethrogen @AM34.
Help Ryan help @SickKidsNews. Donate before midnight December 24th & @SamsungCanada will match your donation up to $100,000! ✨ https://t.co/BNrTU3hODM #HelpRyanHelpSickKids #SweaterLove #SickKidsVS pic.twitter.com/x2uPuNVdDT
— SickKids Foundation (@sickkids) December 8, 2022
Last year, Reynold’s helped to raise $850,000 for the organization. Hopefully this year, the campaign will exceed last years amount to help even more children. To learn more about the campaign and/or to make a donation, please visit www.fundthefight.ca/sweaterlove
For those of you that want to look just like Reynolds (or happen to love Rogan) — you can actually buy the infamous sweater. The sweater can be purchased by visiting the SickKid’s store here: https://thesickkids5fifty5shop.ca/
The video above can be found on all platforms. Please use the links below to help spread the word.
Twitter | Instagram | YouTube | LinkedIn | Facebook
About SickKids Foundation:
Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the largest charitable funder of child health research, learning and care in Canada. Philanthropy is a critical source of funding for SickKids – one of the world’s foremost paediatric health-care institutions. Thanks to the generosity of the community, and despite the impacts of the global pandemic, SickKids Foundation generated more than $207 million in revenue in support of child health for the fiscal year ending March 31, 2022. For more information, please visit sickkidsfoundation.com.
Monica has a BA in Journalism and English from the University of Massachusetts and an MS in Journalism and Communications from Quinnipiac University. Monica has worked as a journalist for over 20 years covering all things entertainment. She has covered everything from San Diego Comic-Con, The SAG Awards, Academy Awards, and more. Monica has been published in Variety, Swagger Magazine, Emmy Magazine, CNN, AP, Hidden Remote, and more. For the past 10 years, she has added PR and marketing to her list of talents as the president of Prime Entertainment Publicity, LLC. Monica is ready for anything and is proudly obsessed with pop culture.
