Veteran touring specialist Rich Schaefer has been officially promoted to president of global touring at AEG Presents. Schaefer takes over the role from Gary Gersh, who announced he would be stepping down last month.
In his new role, Schaefer will oversee all aspects of the concert promotion company’s worldwide touring deals, operations and talent relations. He will report to Jay Marciano, chairman/CEO of AEG Presents and COO of AEG and will also be joining the company’s executive committee.
“Rich has a wealth of experience across every level of the concert business,” said Marciano in a statement. “His rapport with artists, managers and agents, along with his attention to detail and follow-through, have made him a critical member of our team. I’m thrilled to elevate him to President of Global Touring.”
Schaefer joined AEG Presents in 2018 to help define and build the newly created division. He most recently held the title of senior vp of global touring. Schaefer has played a key role in many of AEG Presents’ touring partnerships, having helped sign and promote artists such as Kane Brown, Kacey Musgraves, Zach Bryan, Leon Bridges, Carin Leon, Hugh Jackman, Tame Impala and Maggie Rogers, among others.
“I am very excited to step into this new role leading Global Touring, and I’m extremely grateful for the support from Jay and everyone at AEG Presents,” Schaefer added. “Our priority is to continue executing at the highest level for our clients, their teams and fans.”
Schaefer was a co-founder of LoyalT Management before joining AEG Presents. A New York native, he will continue to work out of the company’s offices there.
