INGLEWOOD, CALIFORNIA – FEBRUARY 13: Mary J. Blige performs onstage during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Kevin Mazur/Getty Images for Roc Nation)
If you are anything like me, you watch the Super Bowl just for the halftime show. From Lady Gaga to Beyonce and Katy Perry, the Pepsi Super Bowl Halftime Show has seen an incredible variety of performers hit the stage in front of a worldwide audience. After the Pepsi Super Bowl, LVI halftime show saw musicians Kendrick Lamar, Snoop Dogg, Eminem, Dr.Dre, and Mary J. Blige join together this year, an even bigger light has been shed on the Super Bowl halftime show. Now that Pepsi has dropped out as a sponsor, what does that mean?
Pepsi will no longer sponsor the Super Bowl halftime show.
Pepsi renewed its partnership with the Super Bowl last Tuesday, which gives the company the right to use the NFL in advertisements. However, the partnership that was renewed does not include the halftime show. The company is focused on expanding its digital media efforts to increase viewership of the Super Bowl after a slight decline in viewers. While the terms of the agreement are not known, it is unclear who the new sponsor of the halftime show will be. The NFL is, however, looking for a partnership that could implement more behind-the-scenes content and expand the Super Bowl halftime show.
As of recent, there have been behind-the-scene documentaries about Katy Perry and Lady Gaga’s Super Bowl performances. A documentary focusing on Jennifer Lopez’s part in the 2020 Pepsi Super Bowl Halftime Show will debut on Netflix on June 20. With a new sponsorship set for the upcoming Super Bowl halftime shows that are coming up, the possibilities for viewers to get a greater behind-the-scenes view for years to come.
Who do you want to see perform at the Super Bowl halftime show? Sound off below in the comments!
