The People’s Choice Country Awards is returning to Nashville’s Grand Ole Opry House for its 2024 show. The two-hour ceremony will air Thursday, Sept. 26 beginning at 8 pm ET/PT on NBC and streaming on Peacock.
Last year’s inaugural show, hosted by Opry members Little Big Town, saw Toby Keith and Wynonna Judd honored with Icon awards and performances from Blake Shelton, Carly Pearce, Dan + Shay, Hardy, Jelly Roll, Kane Brown, Kelsea Ballerini, Little Big Town, Toby Keith and Wynonna Judd, among others.
“With powerhouse performances, heartfelt tributes to country legends, and surprise moments, last year’s inaugural People’s Choice Country Awards was a huge success” said Jen Neal, Executive Vice President, Live Events and Specials, NBCUniversal Entertainment. “We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community.
Total viewership for the 2023 People’s Choice Country Awards was up 16% compared to the 2022 People’s Choice Awards simulcast that aired on NBC and E! in live +3. The telecast was seen by 4.3 million viewers across all platforms, and content from the show reached 25 million cross-platform users (linear, digital and social), according to NBC.
People’s Choice Country Awards is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with RAC Clark as executive producer and showrunner.
The People’s Choice Country Awards is an extension of the popular fan-driven People’s Choice Awards franchise.
