Paris Hilton had all eyes on her as she arrived hand-in-hand with husband Carter Reum at the launch party for her virtual realm ‘Paris World’ on Friday night in Santa Monica.
The star-studded event was attended by the likes of actress Rebel Wilson and Hilton’s mother Kathy Hilton.
The 41-year-old socialite flaunted her runway-worthy figure in a flashy neon floral mini dress by Oscar de la Renta.
Paris World: Paris Hilton had all eyes on her as she arrived hand-in-hand with husband Carter Reum at the launch party for her virtual realm ‘Paris World’ on Friday night in Santa Monica
Boasting shades of pink, yellow, blue and orange, the eye-catching number was decked out in floral appliques adhered to nude mesh fabric.
It clung tightly to Paris’ statuesque frame and stopped mid-thigh.
The Simple Life star styled her designer dress with coordinating neon yellow stiletto heels.
Her signature blonde tresses were swept up in a curly ponytail that cascaded down her back as she posed for snaps in a psychedelic photo booth on Santa Monica Pier.
Designer darling: The 41-year-old socialite flaunted her runway-worthy figure in a flashy neon floral mini dress by Oscar de la Renta
Barbie girl: Her signature blonde tresses were swept up in a curly ponytail that cascaded down her back as she posed for snaps in a psychedelic photo booth on Santa Monica Pier
She threw on some neon shades and sparkly diamond stud earrings to complete her launch day look.
Ever the supportive husband, Carter styled his plain black suit with a vibrant pink dress shirt that matched the pink in Paris’ dress.
His short brunette hair was gelled in place and he strolled the pier with his wife in black lace-up sneakers.
Along with launching Paris World, the businesswoman also celebrated her first wedding anniversary with Carter on Friday.
Coordinating: Ever the supportive husband, Carter styled his plain black suit with a vibrant pink dress shirt that matched the pink in Paris’ dress
The duo tied the knot last November during a lavish ceremony at her late grandfather’s Bel-Air estate.
Paris’ mother Kathy, who looked stylish in a vibrant patterned blazer, was captured arriving to the launch with her husband and Paris’ father, Richard Hilton, 67.
The 63-year-old RHOBH star layered her unique outerwear over a plain black top and dark denim jeans.
Her blonde hair fell onto her chest in spiral curls and she toted her belongings in a ‘Be Kind’ tote bag.
Nicky put on an ultra leggy display in a dazzling blue rhinestone mini dress that hugged her fit figure.
Proud parents: Paris’ mother Kathy Hilton, who looked stylish in a vibrant patterned blazer, was captured arriving to the launch with her husband and Paris’ father, Richard Hilton, 67
Supportive sis! Paris’ younger sister Nicky Hilton put on an ultra leggy display in dazzling blue rhinestone mini dress that hugged her fit figure
Prizes: Attendees could play games during the launch where they’d have the change to win pillows featuring Paris’ likeness
The ruched number was worn with glitzy open-toed flats and a sparkly silver purse.
The 39-year-old gave birth to her and her husband James Rothschild’s third child, a son, back in July.
New mom Rebel Wilson, who revealed earlier this week that she’d welcomed her first child via surrogate, rolled up to the event with her girlfriend Ramona Agruma.
The Pitch Perfect actress bundled up in a bubblegum pink Gucci hoodie and a funky green knit cardigan.
Plus one: New mom Rebel Wilson, who revealed earlier this week that she’d welcomed her first child via surrogate, rolled up to the event with her girlfriend Ramona Agruma
Bundled up: The Pitch Perfect actress bundled up in a bubblegum pink Gucci hoodie and a funky green knit cardigan
She completed the look with black vinyl leggings, colorful sneakers and a pair of fuzzy black earmuffs.
Rebel and Ramona confirmed their relationship earlier this year and recently declined engagement rumors.
While playing one of the many carnival games on the world famous Santa Monica Pier, the Australian star won a pillow of Paris’ face.
She showed off her prize proudly in a snap captured during the Friday night festivities.
Casey Affleck kept comfy in a gray hooded sweatshirt as he wrapped an arm around his much younger girlfriend Caley Cowan.
Loved-up: Casey Affleck kept comfy in a gray hooded sweatshirt as he wrapped an arm around his much younger girlfriend Caley Cowan
Goth glam: Tattoo artist Kat Von D showed off her goth glam style in a striking black coat and black leather knee-high boots
The actor, 47, and the rising starlet, 24, were captured strolling the pier before heading into the event to mingle with fellow celebrities.
Tattoo artist Kat Von D showed off her goth glam style in a striking black coat and black leather knee-high boots.
Paris has been teasing the launch of ‘Slivingland’ aka Paris World all week on the official Instagram page for her media company, 11:11 Media.
Paris World, similar to Facebook’s metaverse, is a virtual reality platform where users create an avatar and explore an online universe.
Exciting: Paris has been teasing the launch of ‘Slivingland’ aka Paris World all week on the official Instagram page for her media company, 11:11 Media
Virtual: Paris World, similar to Facebook’s metaverse, is a virtual reality platform where users create an avatar and explore an online universe; Paris and Carter seen wearing VR headsets on Friday at Crypto Summit in LA
The fantastical world, that features ‘unicorns, dazzling rainbow rivers and forests made of cotton candy,’ allows fans of the star to interact with one another.
‘Chill with other fans, explore the world to unlock hidden treasure chests,’ the opening page of the website reads, before prompting visitors to give their email address.
Paris World was first tested out last year as a featured area in the popular Roblox online game.
11:11 Media, which Paris founded with business partner Bruce Gersh, is a ‘global media company that exists at the intersection of innovation, entertainment, ideas and possibilities, as per the official Instagram page.
Anniversary: Along with launching Paris World, the businesswoman also celebrated her first wedding anniversary with Carter on Friday; the couple seen on November 5
Hilton previously spoke about her ever-expanding business portfolio with CNN Business, where she expressed that she had been paying close attention to virtual entrepreneurial efforts.
‘I’ve always been an undercover nerd, so I’ve been obsessed with anything to do with technology and the future,’ she said.
The socialite also remarked that she had been paying close attention to the NFT market in recent years.
‘I became obsessed with it and started collaborating with artists. … It’s something I really believe in,’ she stated.
‘I do!’: The duo tied the knot last November during a lavish ceremony at her late grandfather’s Bel-Air estate
