Last night, Toei Animation and “One Piece Film Red” movie committee presented a massive digital out of home campaign in New York City’s Times Square during NYCC to promote the movie’s upcoming November 4 opening in the U.S. and Canada. The first-ever of its kind for the anime industry in North America, the “One Piece Film Red” Times Square Takeover featured a specially created animation synchronized across numerous digital billboards encircling Time Square.
The visually immersive 2-minute looping animation was experienced by audience made up of One Piece fans and cosplayers, NYCC attendees, visiting tourists and New York City pedestrians for one hour – from 7:00 pm to 8:00 pm.
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- NEW YORK, NEW YORK – OCTOBER 08: A view of atmosphere during “One Piece Film Red” Times Square Takeover on October 08, 2022 in New York City. (Photo by Gary Gershoff/Getty Images for Toei Animation Inc. )
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- NEW YORK, NEW YORK – OCTOBER 08: A view of atmosphere during “One Piece Film Red” Times Square Takeover on October 08, 2022 in New York City. (Photo by Gary Gershoff/Getty Images for Toei Animation Inc. )
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- NEW YORK, NEW YORK – OCTOBER 08: Shinji Shimizu, Hiroaki Shibata, and Goro Taniguchi, with One Piece cosplayers at “One Piece Film Red” Times Square Takeover on October 08, 2022 in New York City. (Photo by Gary Gershoff/Getty Images for Toei Animation Inc. )
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- NEW YORK, NEW YORK – OCTOBER 08: Hiroaki Shibata, Shinji Shimizu, and Goro Taniguchi with Toei Animation staff at “One Piece Film Red” Times Square Takeover on October 08, 2022 in New York City. (Photo by Gary Gershoff/Getty Images for Toei Animation Inc. )
About Toei Animation Inc.
Based in Los Angeles, Toei Animation Inc. manages the film distribution of Toei Animation’s top properties, including franchise series Dragon Ball, Sailor Moon, One Piece, Digimon, Saint Seiya and many others, to North America, Latin America, South Africa, Australia and New Zealand. Toei Animation’s Los Angeles office further handles all categories of consumer product licensing based on its film and television brands within these territories. For more information, please visit toei-animation-usa.com.
