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Friday, Mar 29th, 2024
HomeEntertaintmentFilmHuman-Led Curation May Inform Combined HBO Max and discovery+ Streaming Service

Human-Led Curation May Inform Combined HBO Max and discovery+ Streaming Service

Human-Led Curation May Inform Combined HBO Max and discovery+ Streaming Service

The merchandising on both platforms for Halloween outlines the distinct differences in subscriber behaviors

One of the biggest questions consumers have when it comes to the variety of streaming services is: How do I find something to watch? For Halloween, HBO Max and Discovery+ bypassed the usual use of algorithms and leaned into a human-driven curation of specific content — not algorithms! — to drive subscribers to movies and shows they’d be most likely to enjoy. And while the subscriber bases for both streaming services exhibit distinctly different behaviors, the strategy that’s driving programming for both right now will come in handy when they’re combined into a single streaming service in 2023.

“A lot of thought goes into it,” Lisa Holme, SVP of Content Strategy, Merchandising and Podcasts at Warner Bros. Discovery told TheWrap about merchandising Halloween content on HBO Max and Discovery+, which in 2022 saw the return of three interactive doors on HBO Max that chose a movie for a consumer based on which door they picked: “Not Scary at All,” “Scary” and “Very Scary.”

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