Oh, bother.
Just when you thought 2022 couldn’t get weirder, the slasher movie “Winnie the Pooh: Blood and Honey” dropped its first blood-filled trailer Wednesday. Drop the mic, or the bloody sledgehammer.
The horror film features a deranged version of the honey- and hug-loving Pooh Bear, along with best friend Piglet, the very-much-alive stuffed animals depicted in author A.A. Milne’s beloved children’s books.
Only in “Blood and Honey,” Pooh is silent, wielding knives and chloroform, while angrily seeking revenge against his onetime human BFF Christopher Robin (and some random woman in a hot tub, this being a cheesy slasher film, after all).
How is it even possible that this is happening to the silly old bear who famously said “A hug is always the right size”? And will Disney, which acquired the rights to the Pooh characters back in 1961, be out for blood?
What is ‘Winnie the Pooh: Blood and Honey’ based on?
The movie is (very) loosely based on Milne’s famous characters.
Director Rhys Waterfield, who also wrote and co-produced the film, told Variety in May that “Winnie the Pooh: Blood and Honey” is a horror film starring Pooh and Piglet as “the main villains going on a rampage” after being abandoned by a college-bound Christopher Robin. While Robin was away at school, the two once-lovable pals turned “feral” in their quest for food and survival. “It’s made Pooh and Piglet’s life quite difficult,” Waterfield said.
The film was shot in 10 days in England, not far from Ashdown Forest, the inspiration for Milne’s imaginary Hundred Acre Wood in the “Winnie the Pooh” stories.
A “Blood and Honey” poster issued last month carried the warning, “This ain’t no bedtime story.”
A release date for the film hasn’t been announced.
Is ‘Winnie the Pooh: Blood and Honey’ from Disney?
Disney isn’t involved; Jagged Edge Productions made the film and ITN Studios will distribute it.
So how, in the name of sweet honey, is this possible? Because Pooh and Piglet, introduced in 1926 book “Winnie-the-Pooh,” entered the public domain in 2022.
U.S. copyright law is usually limited to the life of the author, plus 70 years. The Copyright Term Extension Act, implemented in 1998, protects corporate authorship rights for 95 years from first publication or 120 years after its creation, whichever ends sooner.
Is Disney losing Winnie the Pooh?
No. Disney’s Pooh is still protected, but the company no longer has an exclusive right to Milne’s work.
The “Blood and Honey” producers had to be careful to not step too close to Disney’s version. While the movie character’s mask is clearly Disney Pooh, the bear has swapped his famed red shirt for a lumberjack shirt and Piglet dons all black.
How does Walt Disney feel about this?
The House of the Mouse has not commented on the film and bloody outcry.
But Winnie the Pooh is among the most valuable media franchises in the world, accumulating more than $80 billion through the years, putting it on par with Mickey Mouse, according to The Motley Fool. The investing advice company estimates that Pooh and friends generate $3 billion to $6 billion annually for Disney.
“Disney is going to lose millions and a valuable copyright that it’s been able to leverage on all sorts of merchandise. But it’s had protection for years and has been granted term extensions,” Donald P. Harris, associate dean for academic affairs at Temple University’s Beasley School of Law, told the university’s website.
Is Tigger spared in this bloodbath?
Tigger, the rambunctious tiger who first appeared in Milne’s works in 1928, is still protected by copyright. So he won’t appear in “Blood and Honey.” But brace yourself: The trailer also features a crude, bloody grave for poor old Eeyore, a victim of this upside-down world.
Will the righteous outcry stop the release of ‘Blood and Honey’?
Not a chance. The film’s producers are reaping the benefits of a massive publicity windfall.
Waterfield told Variety that the filmmakers are rushing to cash in while the attention is there.
“Because of all the press and stuff, we’re just going to start expediting the edit and getting it through post-production as fast as we can,” he said, vowing to make “sure it’s still good. It’s gonna be a high priority.”
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