EXCLUSIVE: It’s the most wonderful time of the year — for Freeform, that is.
The network launched its beloved 25 Days of Christmas on December 1, and it is already reaping the benefits of audiences in the holiday spirit. Driven by the first three days of the month-long phenomenon, Freeform managed its most-watched week of the year in primetime and total day, according to Nielsen data.
Friday’s opening night run of Home Alone stole the show as the No. 1 cable movie of the week among adults 18-49.
So far, Freeform is taking the cake in December as the top cable entertainment network in primetime among adults 18-49, adults 18-34 and women 18-34, while ranking No. 2 with women 18-49 and men 18-49.
There is plenty of the month left, so these ratings could always change. But, Freeform isn’t alone in experiencing viewers’ appetite for holiday content. Several new holiday films have launched recently across streamers like Netflix and Prime Video, setting audience records for the services.
Freeform has several more weeks of cable movie telecasts coming up that are likely to drive more ratings success, including Home Alone, Home Alone II: Lost in New York, The Santa Clause, The Santa Clause 2 and Dr. Seuss’ How the Grinch Stole Christmas.
