Ford is restarting sales of the Mustang Mach E for this year, and your patience has paid off if you missed your chance the first time around. The crossover SUV’s starting price has dropped $3,000 to $42,995 (before a $3,750 federal tax credit) for an RWD Standard Range trim, with a matching price cut for its $45,995 AWD counterpart. They’re also more capable vehicles — all Standard Range variants use lithium iron phosphate batteries that extend their range to 250 miles (RWD) or 226 miles (AWD) while adding 45HP. They now take a more reasonable 33 minutes to charge from 10 percent to 80 percent on a DC fast charger, and they’re more likely to reach maximum capacity through AC charging at home.
The hardware for BlueCruise hands-free highway driving is now standard. You’ll still have to pay to unlock it, but you now get a 90-day trial that lets you activate if and when you’re ready. You can still pay for three years (now $2,100 instead of $1,900) if you’re already sold on the concept. BlueCruise 1.2 adds turn signal-activated lane changes and repositioning that keeps you away from semis and other vehicles that might intrude into your lane.
Higher-end models also have their share of price cuts. The Premium Standard Range models are dropping by $4,000 to reach $46,995 for an RWD configuration and $49,995 for AWD. Buy a California Route 1 AWD Extended Range and you’ll pay $56,995, or $1,000 less. And if you insist on the most powerful model, the GT is down $4,000 to $59,995.
Crucially, there’s a better chance you’ll get a vehicle in the first place. Ford is scaling up Mustang Mach-E production for the second half of the year to help meet demand. The automaker doesn’t say when you can expect to receive a new order, but you may not have to rush to purchase like you did before.
The price cuts come just months after Ford slashed Mustang Mach-E prices up to $5,900, and reflect “lower costs” on Ford’s end. The brand previously said the switch to lithium iron phosphate batteries would help it make 600,000 EVs per year by the end of 2023 by expanding capacity, lowering production costs and reducing the need for shortage-prone resources like nickel.
Ford is also under pressure to drop prices, mind you. Tesla has cut prices multiple times in 2023, and the Model 3 now starts at $40,240. A cheaper, upgraded Mustang Mach-E could keep customers interested, even if it doesn’t get the full $7,500 tax credit that applies to Tesla’s sedan.
