Desperate Housewives star and producer Eva Longoria will deliver a joint keynote at Mipcom Cannes next month.
Alongside Banijay Americas Chairman Cris Abrego, the Emmy-nominated director, producer, and activist will delve into the latest themes defining the entertainment industry, forecasting how they may shape the future both creatively and commercially.
The keynote will take place in the Grand Auditorium of the Palais des Festivals in Cannes on Monday, October 16 at 4pm local time, as part of Mipcom’s Media Masterminds track.
Longoria and Abrego have been professional collaborators for more than two decades. Their talk will highlight their experiences and insights as industry leaders.
Besides her acting roles, Longoria has run her own production business UnbeliEVAble Entertainment since 2005. The company is behind ABC’s Grand Hotel, NBC’s Telenovela, and Netflix’s Emmy Award-nominated documentary Reversing Row, and culinary docuseries Eva Longoria: Searching for Mexico for CNN. She made her feature directorial debut through Flamin’ Hot, which released earlier this year through Searchlight Pictures on Disney+ and Hulu, and engages in philanthropical work and activism on issues such as diversity in the media and Latina entrepreneurialism.
Abrego, the founder of 51 Minds Entertainment and a key player in the establishment of reality TV in the U.S., is one of the most prominent TV execs in the Americas and currently leads acquisitions and new business ventures across North and South America for Banijay.
“Mipcom Cannes is one of the industry’s most significant global marketplaces, and it’s an honor to join the conversation as a keynote speaker alongside Cris,” said Longoria. “Our industry is facing tremendous disruption and transformation which can lead to opportunities that can transform and reshape the future of what content looks like. I’m looking forward to discussing how we can drive what’s to come.”
Mipcom will run from October 17-19 in Cannes, France. Several industry keynotes such as Warner Bros Discovery International President Gerhard Zeiler have already been announced.
