Emily in Paris bakery made famous by TV show begs fans to stop leaving BAD reviews after visitors said it does not live up to its image
- La Boulangerie Moderne sees 40 per cent of trade coming from fans of the show
- The owner says people have the wrong expectations after watching the series
A bakery made famous by the Netflix comedy-drama Emily in Paris has pleaded with fans to stop leaving bad reviews after visitors said it does not live up to its image.
La Boulangerie Moderne, a 19th-century bakery in the 5th arrondissement, sees 40 per cent of its trade coming from fans of the show, which follows the romantic adventures of a young American, played by Lily Collins.
Despite this, the business has faced criticism from a minority who argue that its pains au chocolat, croissants and service are not what they expected after watching the series.
Residents are becoming tired of the constant stream of tourists queueing up to take selfies in the quiet street outside.
‘It’s getting us down. Because of the series, people have wrong expectations,’ the owner Thierry Rabineau said.
Pictured: People dining outside La Boulangerie Moderne. The 19th-century bakery, located in the 5th arrondissement, sees 40 per cent of its trade coming from fans of the show
Pictured: A scene from Emily in Paris. The show follows a young American woman from the Midwest who is hired by a marketing firm in the French capital to provide them with an American perspective on things
‘They think our products are going to be incredible. But we have remained a classical neighbourhood bakery. We never claimed to be anything else,’ he told BFMTV news.
His daughter, Inès Rabineau, posted a video on TikTok asking fans of the TV series to stop hounding the shop.
‘My father is really hurt by this situation,’ she said.
‘A lot of people expect to find something out of this world but we are just a very traditional boulangerie. We’re not here to sell you a dream.’
The show’s followers have both enhanced trade and created issues for other businesses and cultural venues visited by Emily.
The Terra Nera restaurant, which is called Les Deux Compères in the series, is filled with tourists, with many taking advantage of the special Emily menu.
Paris council has mixed feelings about the show. Some of mayor Anne Hidalgo’s deputies have called the series toxic American nonsense, but others are pleased at the wealth of visitors that it brings.
The city’s tourist board has listed Emily’s favourite sites and offers tours following in the character’s footsteps.
Emily in Paris follows a young American woman from the Midwest who is hired by a marketing firm in the French capital to provide them with an American perspective on things.
Series one features eateries like the Brasserie de l’Isle Saint-Louis and Café de Flore.
Other restaurants that make an appearance on the show include Le Café Marly, La Société, The Bombardier and La Boulangerie Moderne.
In January last year Collins confirmed that there would be a fourth season of the show in an Instagram post.
The message, accompanied by a picture of the actress dressed in an Emily in Paris t-shirt, read: ‘Woke up early to give you some VERY exciting news… @emilyinparis is back for Season 3… AND wait for it, Season 4!!!!! I can’t tell if Emily would love or hate this announcement outfit but she’d be screaming either way. Truly love you all, thanks so much for the incredible support. Seriously cannot wait for more. Merci Beaucoup!!…’
