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HomeEntertaintmentTVByron Allen Offers Paramount $3.5 Billion in Renewed Bid for BET

Byron Allen Offers Paramount $3.5 Billion in Renewed Bid for BET

Byron Allen Offers Paramount .5 Billion in Renewed Bid for BET

Media mogule Byron Allen is taking another swing at BET Media Group, offering $3.5 Billion to Paramount Global in a renewed attempt to acquire the Black culture-oriented cable channel, TheWrap has confirmed.

Paramount Global began exploring the sale in March, part of an effort to generate cash in support of Paramount+, but the company backed away from that plan in August, when it informed bidders the sale wouldn’t generate a significant enough amount of money.

More to come…

The post Byron Allen Offers Paramount $3.5 Billion in Renewed Bid for BET appeared first on TheWrap.

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