According to Bad Bunny’s cryptic WhatsApp channel (a new feature on the platform where he boasts over 12 million followers) messages, the Puerto Rican star has just shared his last solo single of the year.
The reggaeton track is titled “Un Preview,” because “it is a small preview of what is coming next year,” per Bad Bunny’s announcement, and came attached to a visualizer directed by Stillz with masked, denim-sporting cowboys and horses — both real and the mechanical toy horse featured on the single’s cover.
“Baby, I’m not scared to taste you and to fall in love all over again,” he sings in the track’s chorus line.
The Grammy-winning artist teased the single via WhatsApp on Sept. 20, telling fans that the song would be out before the month ended. With the arrival of the new single, and presumably a new era in his chart-topping catalog, Bad Bunny’s previous “Un Verano Sin Ti” album art was replaced with a still of him from the music video on YouTube and on DSPs like Spotify and Apple Music.
The single follows Bad Bunny’s appearance on “K-Pop,” the only single that came ahead of Travis Scott’s “Utopia.” And it’s his second solo single of the year behind the Jersey club-inspired “Where She Goes,” which was released shortly after his appearance as a headliner for Coachella.
In his latest in-depth interview, Vanity Fair writer Michelle Ruiz alludes to Bad Bunny’s new album coming later this fall, though the artist’s representatives did not confirm. What he did share, however, was that he was “playing around and enjoying myself, letting go,” when it came to crafting the follow-up to his record-shattering “Un Verano.”
“I’m being inspired a lot by the music of the ’70s’—across genres, in both Spanish and English—’ but I’m not sure if this is going to shape my music, generally or just one song,” he said.
Watch the new video below.
