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HomeMCUDisney Moves The Release of ‘Loki’ Season 2 Into Prime Time

Disney Moves The Release of ‘Loki’ Season 2 Into Prime Time

Disney Moves The Release of ‘Loki’ Season 2 Into Prime Time

Loki will return to Disney+ earlier than expected when Season 2 of the Marvel Cinematic Universe (MCU) show premieres on October 5 at 9 p.m. ET.

The God of Mischeif’s triumphant return was initially scheduled for a 3 a.m. ET release on October 6, but the premiere has been shifted up as part of Disney+’s new release strategy.

Loki Season 2

Photo: Marvel

Disney Recreates Prime-Time Viewing

Disney first experimented with prime-time releases of its streaming shows with Ahsoka, which premieres Tuesday nights at 9 p.m. ET. The shift in release strategy has proven successful as Ahsoka has dominated the chatter on social media as soon as new episodes drop.

Ahsoka Tano

Photo: Lucasfilm

By shifting the release times of Disney+’s biggest shows, Disney is creating something akin to prime-time TV and appointment viewing. Additionally, it is easier for fans who were unable to watch the shows in the middle of the night, to avoid spoilers.

Hopefully, based on the success of Ahsoka, all big Disney+ releases will drop in prime time. It seems like a no-brainer.

Loki

Image: Marvel Studios

‘Loki’ Breaks The Trend… Again

Interestingly, Loki was the first Disney+ series to release new episodes on Wednesdays, as former big releases such as WandaVision, Falcon and the Winter Soldier, and The Mandalorian were released on Fridays. Now, Loki will once again buck the trend and move to Thursdays.

Image Credit: Chuck Zlotnick/Marvel

Season 2 of Loki will see Tom Hiddleston return as the God of Mischief. With the multiverse now unleashed, and Kang on the loose, Loki, Mobius, and the Time Variance Authority must band together to restore order.

Loki

Image: Marvel/Disney+

Season 2 of Loki will debut on October 5.

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