Video has emerged as the undisputed winner among all types fo content to engage internet users. The importance of video marketing for boosting your brand visibility and growth is undeniable.
Video marketing is the future of digital marketing and now is the time for businesses big and small to invest in it.
Why do I say that?
Because a whopping 96% of the users surveyed by Wyzowl say that they have watched an explainer video to learn more about a product or software.
According to the same survey, 92% of marketers consider videos to be a vital part of their digital marketing strategy. Many of them readily invest in top video marketing tools and get great ROI.
Image via Wyzowl
If you have a business that has not yet invested in video marketing, I am listing 6 strong and valid reasons why you should.
Let’s take a look at them.
6 Reasons Why Video Marketing Should Be a Part of Your Marketing Strategy
The importance of video marketing is undeniable. One look at the top social media platforms is enough to gauge its popularity.
Following are the 6 reasons why your brand should incorporate video marketing into your marketing strategy to gain an advantage over your competitors.
Here they are.
1. Builds Brand Credibility
One of the key marketing goals for any brand is to earn customer trust. You need to establish yourself as a credible and authoritative brand and video marketing can help you gain customer trust and do that.
Videos not only deliver information but also help connect your brand with your target audience. The importance of video marketing is that it engages your audience and triggers emotions in them that are necessary to build a long-term relationship.
Video marketing can be used as a medium to communicate with your target audience, share your values and visions, address their needs, and win their confidence to trust your brand. That’s the importance of video marketing.
2.Helps Educate Consumers About Your Products or Services
If you are launching a new product or service, there is no better way to educate your audience than to create a series of explainer videos.
In fact, according to the above-mentioned Wyzowl survey, 73% of users said that they prefer watching a video to learn about a new product compared to any other form of content.
If your customers are laying so much importance on video content, it is imperative that you invest in video marketing. You can use a good online course creation platform to explain how your products or services can add value to your customer’s life.
Take a product demo presentation, for example, that may run for several pages. But all that information can be fit into a few minutes of an animated explainer video. That’s the importance of video marketing that you need to realize.
3. Boosts Conversions and Sales
Let’s face it, it’s a competitive market and you would do anything to improve your conversion rates. That’s where the importance of video marketing lies.
According to Google, Nike Korea realized a 54% increase in conversion rates from tailored, event-driven video campaigns in 2021.
Image via Think with Google
Adding a video to your landing pages can increase the likelihood of converting traffic into customers. The logic behind this is simple—videos are a powerful tool to convince visitors of the value of your products or services.
By seeing a video, your potential customers feel more confident in making a buying decision. And that’s how video marketing can directly improve your sales.
4. It’s Essential for SEO
Not only do your audiences love videos, but Google loves them as well, especially the YouTube ones.
In fact, by having at least one video embedded in the page that you want to rank, you can multiply your chances of ranking higher in the search results. A simple strategy here would be to make a video about the topic that you’ve written about on a particular page. This can improve its chances of ranking higher in the SERPs.
As you can see here, Google displays video content above the all-text results.
Image via Google
And if you are considering investing in ads on Google, videos are a great way to boost your efforts.
The importance of video marketing is that it can work in two ways to bring more traffic to your website—by engaging your viewers and by helping you rank higher.
5. Caters to Mobile Users
Did you know that there were about 2.33 billion mobile phone video viewers in 2021, globally? Also, users are 1.5x more likely to watch a video daily on their smartphones than on a computer.
These numbers clearly emphasize the importance of video marketing to impress mobile phone users. As more and more smartphone users have access to the internet wherever they go, there’s more demand for engaging and entertaining video content.
Your marketing team can use a good YouTube video editing tool to make creative videos about your brand and products to cater to mobile users and establish a strong brand presence.
6. Boosts Social Sharing
Consumers love sharing the videos they like on social media. If you have tried TikTok marketing, you know how videos have a tendency to go viral overnight.
So, if you create engaging and insightful videos, your audience will enjoy watching them and even share them with their connections.
Social sharing can improve your brand visibility, establish your authority, and drive traffic to your website.
You can use videos on social media to market your products, promote your affiliate marketing program, and do much more than what you can accomplish with text posts.
Are You Ready to Invest in Video Marketing?
Hopefully, by now you’re clear on the importance of video marketing for your business.
When done right, you can achieve specific goals and get great ROI with video marketing. The trick is to use the right kind of videos for different purposes and use visual storytelling and emotional appeal to connect with your audience.
If you are convinced of the importance of video marketing, go ahead and include it in your marketing strategy this year. It’s a great way to get your business future-ready.
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.
