Social media video marketing refers to the use of video content on social media platforms to promote a brand, product, or service.
With billions of active users, social media has become an essential tool for businesses to reach their target audience and create a strong online presence.
Video is an incredibly powerful marketing tool, with 96% of marketers saying that video is a crucial part of their marketing strategy.
This is according to a 2023 survey report by Wyzowl.
Image via Wyzowl
Thanks to platforms like YouTube, TikTok, Instagram, and Facebook, video content has become more accessible and easier to produce.
Social media video marketing offers an extremely effective way for businesses to:
- Showcase their products and services to a wider audience
- Boost engagement
- Drive sales
We give you 5 reasons why you should use social media video marketing for your business.
5 Reasons Why Social Media Video Marketing is Essential for Your Business
Social media video marketing is gaining popularity day by day.
According to the aforementioned Wyzowl report, 71% of marketers created social media videos in 2022.
Image via Wyzowl
Why?
First, videos are easy to consume and allow you to convey your message in an interactive and engaging way.
Videos can showcase products or services, provide behind-the-scenes glimpses, or educate viewers on a topic related to the business
Here are more reasons why social media video marketing is important and should be part of your marketing strategy in 2023.
1. High Engagement Rates
Videos on social media have higher engagement rates compared to any other type of content.
They are more visually appealing than images or text alone, which means that videos are more likely to grab the attention of users scrolling through their feeds.
Social media videos have the ability to tell stories and convey emotions that resonate with your audience.
This emotional connection can lead to increased engagement, as users are more likely to like, share, or comment on videos they feel a personal connection to.
The good news is that AI-text-video-generators can easily convert text into a video, saving you time and effort while creating engaging video content for social media.
The need to automate the video creation process is one of the key drivers for the popularity of these text-to-video generators. It’s no surprise the text-to-video AI market is expected to be worth $0.9 billion by 2027.
Image via Markets and Markets
Lack of time to create videos, therefore, shouldn’t be an excuse not to utilize social media video marketing to attract and retain your audience.
2. Builds Brand Awareness
Social media video marketing allows brands to showcase their products, services, and values to a broader audience. This helps them establish their brand image and increase brand awareness.
According to the results of a survey by HubSpot and PlayPlay, 87% of marketers feel that video is extremely effective at creating brand awareness.
Social media platforms like Instagram, TikTok, and YouTube have powerful algorithms that can help your videos get discovered by people who may be interested in your brand, even if they haven’t heard of you before.
In addition, using relevant hashtags, keywords, captions, and engaging visuals, can increase the chances of your videos being seen by your target audience.
You may use tools like Semrush to find out trending keywords and hashtags. Here is a sample hashtag report from Semrush.
Image via Semrush
Read this Semrush review post on Attrock to determine if it is the right tool for your business.
3. Greater Reach
Social media platforms like Instagram, Facebook, and YouTube have billions of active users.
Image via Shopify
Social media video marketing along with social video advertising can, therefore, help you reach a wider audience by leveraging the popularity of these platforms.
As we’ve mentioned earlier, social media platforms use algorithms to suggest content to users based on their interests, behavior, and engagement.
As your video gains more views, likes, comments, and shares, it signals to the algorithm that your content is relevant and valuable to a particular audience.
Your video is then recommended to new users who may be interested in your content, which widens your reach further and increases traffic to your site.
We recommend that you use a powerful form maker to capture qualified leads from the social traffic generated.
4. Boosts Conversion Rates
Videos have been shown to have a significant impact on the conversion rates.
The Wyzowl survey report we mentioned earlier showed that 87% of marketers have experienced an increase in sales as a result of video marketing.
Image via Wyzowl
Social media video marketing can increase conversion rates by capturing the attention of potential customers and engaging them with interesting and relevant content that builds their trust.
When viewers engage with your social media videos by watching, liking, commenting, or sharing, it can increase your reach and visibility to a wider audience. This, in turn, can generate more traffic to your website or social media pages, leading to more conversions.
You can also increase the chances of converting your social traffic to sales by adding Google reviews to your website as social proof.
Reviews from other customers can be a powerful tool for building trust and credibility with potential customers.
5. Humanizes Brands
Social media video marketing can help create a personal connection between your company and your audience.
By showcasing your personality, values, and the people behind the brand through social media videos, you can provide a more emotional and engaging experience for your viewers.
The better the experience you create for your customers, the higher the chances of turning them into brand ambassadors. For this reason, engaging in social media video marketing can also support your ambassador marketing efforts.
Conclusion
Social media continues to evolve and video content on social media is becoming more popular with each passing day.
So, investing in social media video marketing is no longer an option but a necessity for businesses these days.
With its potential to increase brand awareness, engage audiences, drive conversions, and improve customer relationships, it’s time to implement a social media video marketing strategy for your business.
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.
