Lingerie is a key wardrobe essential—after all, it’s the first thing you put on and the last thing you take off every day—and the best lingerie brands are designing underwear that anyone can appreciate. Think simple yet sexy lingerie styles that support and come in a wide range of sizes.
A handful of direct-to-consumer brands, like Cuup and Thirdlove, are leading by example in the realm of form-meets-function. Both are using technology—and real women’s measurements—to reengineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Dora Larsen, Journelle, and Savage x Fenty, home in on the experience of wearing lingerie with materials and cuts that are slinky but also exceedingly comfortable.
On this list, you’ll find the best places to buy lingerie across all bugets, styles, and sizes—from bras for small boobs to plus-size bras and styles for large busts. So whether you’re looking for cute bralettes and comfortable thongs; moisture-wicking undies for sweaty summer work outs, or memorable bridal lingerie sets for the big night, we rounded up 25 of the best lingerie brands to shop right now.
You may be familiar with Journelle for its expert curation of designer lingerie, but the multi-brand boutique also designs gorgeous bras, thongs, and sleepwear under the Journelle Collection label. Most of the styles are for everyday wear (push-up and plunge bras, balconette bras, demi bras, and briefs), but there are a few cheeky surprises if you want something more enticing.
- Sold at: Journelle, Shopbop
- Sizes available: Varies by brand, DD+ bras available
- What it’s known for: Journelle offers high-end lingerie from multiple different designers including its namesake brand, Cosabella, Dita Von Teese, and more.
The perfect bustier top, thanks to For Love & Lemons. The brand makes fun, flirty, and whimsical silhouettes—garter sets, cutout one-pieces, and corsets—in detailed fabrics and prints. (And if you’re looking for cheeky high-waisted bikinis that’ll make waves, For Love & Lemons has you covered in that department too.)
- Sold at: For Love & Lemons, Victoria’s Secret, Urban Outfitters, Free People, Revolve, Nordstrom
- Sizes available: XXS-XL
- What it’s known for: For Love & Lemons designs are intricate and ultra-feminine, often topped off with lace and florals. The brand’s matching sets are a fan-favorite.
Gone are the days of boring, muted lingerie sets. Dora Larsen creates satin and lace options that are equal parts vibrant and minimalist, like this pair, that can spark an instant mood boost.
- Sold at: Dora Larsen, Net-a-Porter, Free People, Anthropologie, Shopbop
- Sizes available: 32A-36D, 2-12
- What it’s known for: It’s all about the color palette for Dora Larsen. Think vibrant bras and undies that you’ll be dying to show off—perfect for the girls who don’t do neutrals.
Bluebella has become a mainstay in the lingerie department, and it’s not hard to see why. With flirty bodysuits, cutout bras, and cute sleepwear coming in at under $100, you won’t regret adding this brand to your rotation.
- Sold at: Bluebella, Revolve, Bare Necessities, Shopbop
- Sizes available: 30A-42G, XXS-3XL
- What it’s known for: Ultra-sexy, provocative pieces for nights that require a little something extra.
Feminine and comfortable, Eberjey is known for its pretty and comfy bras, bralettes, and lace thongs that you can easily wear under a number of outfits—though we recommend layering them under the brand’s ultra-popular loungewear.
- Sold at: Eberjey, Net-a-Porter Nordstrom, Revolve, Bloomingdale’s, Saks Fifth Avenue, & more
- Sizes available: XS-XL
- What it’s known for: Versatile and comfortable pieces ideal for everyday wear, plus luxe sleepwear.
Just because it’s unlined doesn’t mean it lacks support. Cuup’s innovative mesh bras won over a number of Glamour editors when we reviewed the brand. The pieces are made of a single airy layer that supports and shapes you in all the right places. Don’t miss it’s new swimwear collections either; the brand debuted a handful of one-piece swimsuits and beach coverups earlier this spring that are perfect for summer Fridays at the beach.
- Sold at: Cuup
- Sizes available: 30A-44H, XS-3XL
- What it’s known for: Chic, minimalist, and comfortable silhouettes that work for different body types in a stunning array of colors.
It’s no exaggeration to describe La Perla as the pinnacle of luxury lingerie. The Italian brand has been around for more than 60 years and counts celebrities like Kendall Jenner, Lady Gaga, and Charlize Theron as fans.
- Sold at: La Perla, Amazon, Net-a-Porter, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, FWRD, Shopbop, Farfetch, and more.
- Sizes available: 30A-44F, XS-XL
- What it’s known for: La Perla is one of the OG luxury lingerie labels, with made-in-Italy lingerie collections for both everyday wear and special occasions.
If you’re looking for soft-cup lace bralettes, cheeky boy shorts, or comfy thongs (yes, those exist) you can wear every day, consider your search over. There’s something so unique about the fabrics Hanky Panky uses that one Glamour writer dubbed the brand her “one true lingerie love.”
Save when you shop for the best lingerie brands with these Bloomingdale’s promo codes.
- Sold at: Hanky Panky, Amazon, Bare Necessities, Nordstrom, Macy’s, Revolve, Bloomingdale’s
- Sizes available: One-size-fits-most underwear, XXS-3X for bras
- What it’s known for: Hanky Panky is known for its one-size-fits-most lacey thongs and boyshorts, often selling them in bulk packs.
Say hi to the bra that’s going to ruin all other bras for you. The Natori Feathers Bra has a cult following (even Lady Gaga is a fan!), and at $68, the price point is just right for a workhorse piece—not to mention there are a ton of bra sizes (30A to 38DD) and classic or seasonal colors to choose from.
