July is home to some of the biggest shopping events of the entire year, meaning the temptation to overspend is real. But thanks to the best Prime Day deals under $100, you can still score major Amazon clothing sales, vacuum deals, pet toys and treats on pretty much everything under the sun without going overboard. Who doesn’t love a healthy dose of moderation?
First, some housekeeping: Amazon Prime Day 2023 takes place from July 11 and 12 and will include tens of thousands of discounts exclusively for Amazon Prime members. (Some unofficial deals will also be available for non-members, but you’ll get free two-day shipping and access to much better sales if you sign up. Plus, you can score a free 30-day trial right now.) Although the mega-sale is still on the horizon, under-$100 deals are already hitting the virtual shelves like delicious amuse-bouches before the main course.
Of course, plenty of Amazon bestsellers that were already less than $100 (like bed sheets, leggings, and bike shorts) are going even lower this Prime Day. However, the most exciting discounts might just be on products that were, until this week, much more expensive than a Benjamin: Coffee makers, professional blenders, wireless headphones, cute purses, and wedding guest dresses are all in the mix. Nothing beats a brag-worthy discount, after all.
While the lowest markdowns are still dropping as we write this—we’re keeping our eyes peeled for discounts on big-ticket items from Sony, Samsung, and Apple—these Prime Day deals are still very much worth your time. (We’re also expecting tons of markdowns on Amazon devices, including Kindles, Amazon Echo smart speakers, and Fire TV Sticks.) To help you get started on your haul, we rounded up the best Prime Day deals under $100, including top-shelf personal care items, getaway-ready sunglasses, and Bluetooth speakers, below. Fellow deal hunters, it’s time to celebrate—welcome to summer’s very own Black Friday.
Amazon Prime Day Clothing Deals Under $100
So many of our favorite brands (hello, Levi’s) are on sale right now. Even though your first priority might be wireless earbuds or 4K TVs, you really shouldn’t miss the retailer’s massive clothing and accessories section, since these discounts could be gone in the blink of a very fashionable eye. (Watch out, Nordstrom Anniversary Sale—Amazon is coming for your crown.)
Amazon Prime Day Beauty Deals Under $100
Whether you’re a first-time Prime Day shopper or a seasoned pro, you probably know that Amazon’s beauty section often hides some pretty great discounts. This year’s shopping bonanza is already shaping up to be the best we’ve seen when it comes to beauty deals—at both luxury and drugstore price points. Snag everything from teeth-whitening strips to TikTok’s favorite blow dry brush, and don’t forget to look for on-page coupons for the absolute best price at checkout.
Amazon Prime Day Home Deals Under $100
It’s simply too hot to go outside—and by upgrading your pad to a smart home, you’ll never have to leave the comfort of your A/C (or WiFi). With steep price cuts that rival the ones at Target Circle Week, Amazon is a great place to pick up a smart doorbell, a powerful vacuum, or luxurious sheets for about the lowest price we’ve ever seen.
Amazon Prime Day Tech Deals Under $100
Although you won’t spot under-$100 laptops or Apple Watches on this list, there are still plenty of jaw-dropping gems to be found. Some of the best under $100 Prime Day sales we have our sights on? The OG AirPods, of course, plus water-resistant portable speakers and a projector that makes any game day or movie night all the more memorable.
Amazon Prime Day Kitchen Deals Under $100
Tons of the most useful gadgets and implements on Amazon hail from the kitchen section—and luckily for all of us, many of them are marked down ahead of Prime Day. We’ve got our eyes on these steals, including an air fryer you’ll use for just about everything and a blender that whips up smoothies and sauces with ease.