The next edition expanded the ads into films capturing the wildest fan rituals for devotees of Pitbull, Bad Bunny, Charli XCX, Lil Uzi Vert, Rezz, Sleep Token, and Megan Moroney.
Spotify is partial to a well-placed, contextual ad. Ahead of the Grammy Awards in January, it paid tribute to the Best New Artist nominees (Katseye, Addison Rae, Olivia Dean, and Leon Thomas) with billboards in their hometowns featuring childhood photos that captured their early passion for music.
