New data about streaming service performance in Q1 2022 shows that HBO Max saw the most growth during the quarter compared to its competitors, +2% market share since January. This new growth makes HBO Max the third largest streaming platform in the U.S., beating out Disney+ and Hulu according to data from JustWatch.
Disney+ experienced a standstill, while Hulu dropped -1%. Netflix, the longtime leader, suffered -2% drop in Q1, but still remains ahead of its competitors.
HBO Max and HBO ended 2021 with about 73.8M subscribers, exceeding management’s forecast, according to AT&T. The services will likely continue to see growth throughout 2022 after the WarnerMedia Discovery merger has officially closed. HBO Max and Discovery+ are expected to combine into one service.
Currently, HBO Max holds 14% marketshare, behind Netflix’s 23% and Prime Video‘s 19%. Disney+ is not far behind with 13% marketshare, followed by Hulu, Apple TV+, and Paramount+.
Monica has a BA in Journalism and English from the University of Massachusetts and an MS in Journalism and Communications from Quinnipiac University. Monica has worked as a journalist for over 20 years covering all things entertainment. She has covered everything from San Diego Comic-Con, The SAG Awards, Academy Awards, and more. Monica has been published in Variety, Swagger Magazine, Emmy Magazine, CNN, AP, Hidden Remote, and more. For the past 10 years, she has added PR and marketing to her list of talents as the president of Prime Entertainment Publicity, LLC. Monica is ready for anything and is proudly obsessed with pop culture.
