Ryan Reynolds’ Maximum Effort and Flock Freight teamed up and enlisted Blue’s Clues actor Steve Burns – yes, that Steve Burns – to define shipping loads in an unexpected campaign that will start your morning with a laugh you didn’t know you needed.
**Please note there are some… well a lot of curse words ahead (I mean it is a Ryan Reynold’s advertisement).
Just to reminder you before you watch, Burns, became famous when he played the investigator role (which later had different hosts) on a popular children’s show called Blue’s Clues. In this new 60-second ad, which went live across all platforms today, Burns is put on a new case to find out how much a “f*ckload” is. In order to find out some more information, Burn’s heads over to Flock Freight, a technology company, which is has the tag line as the experts in shipping any “kind of load.”
Shot in what feels like a documentary (mockumentary), the Burns goes into Flock Freight to speak to Jill Lyons, the “executive,” about the logistical inefficiencies behind supply chain constraints. “The world needs answers,” Burns commented on the creative on Instagram. “We will not rest.”
The idea which was developed by Ryan Reynolds’ creative company, Maximum Effort who is behind some of the smartest, funniest advertisements including roping in his sister-in-law for a Mint Mobile commercial, interviewing himself to promote Maximum Effort, and even getting his mother involved for Aviation Gin, and Reynold’s recently got AriZona iced tea involved, click here to see that ad.
So fan would expect nothing less than seeing Reynold’s team up with Burns (especially after Burn’s return to social became viral after years of being off-air). In the advertisement, in addition to speaking to Jill Lyons — Burns investigates the logistical inefficiencies behind supply chain constraints, only to find that these are primarily caused by a sh*tload – or, a f*ckload – of empty space in trucks on our roadways. Only the trusted experts at Flock Freight can help Steve understand these burning questions.
To get help with this issue, Burns heads over to Flock Freight here he learns the company uses proprietary technology to match locations, schedules, and compatible shipments to find the best options to pool freight among billions of possible combinations and fill trucks’ empty spaces solving the inefficiencies.
Check it out in full below (prepare to laugh):
The spot will run on social, digital and streaming TV, including MNTN.
Monica has a BA in Journalism and English from the University of Massachusetts and an MS in Journalism and Communications from Quinnipiac University. Monica has worked as a journalist for over 20 years covering all things entertainment. She has covered everything from San Diego Comic-Con, The SAG Awards, Academy Awards, and more. Monica has been published in Variety, Swagger Magazine, Emmy Magazine, CNN, AP, Hidden Remote, and more. For the past 10 years, she has added PR and marketing to her list of talents as the president of Prime Entertainment Publicity, LLC. Monica is ready for anything and is proudly obsessed with pop culture.
