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Tuesday, Sep 29th, 2026
HomeEntertaintmentTVCreators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results

Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results

Christopher Franco is currently an SVP, Data and Activation at Pearpop. Christopher Franco brings experience from previous roles at Hearts & Science, Merkle, Maxus Global, and Mindshare. Christopher Franco holds a degree in Political Science and International Relations from the University of La Verne. With a robust skill set that includes Ad Serving, Marketing Science, Clarinet performance, Technology Evaluation, Graphic Design, and more. 

Cole Mason is the Founder and CEO of Pearpop, a creator marketing platform specializing in pairing authentic creator content with strategic paid media distribution. With expertise in scaling creator partnerships at enterprise level, Cole has pioneered approaches that treat creators as independent production partners rather than vendors.

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