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Thursday, Oct 15th, 2026
HomeEntertaintmentTVContent-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?

Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?

Mark: You just signed Caleb Hammer to the network. Who’s next?

Chris: We’re ramping up how quickly we sign new deals, so expect more announcements from us in the next six months than in the last six. The goal is to be in every genre, starting at the top. We like to sign the biggest show in a space, like Kill Tony in comedy or Crime Junkie in true crime, and then build around it.

Pulled Quotes

“That’s what memes do – they are a way for us to create our own stories in a time when it feels like our stories are meaningless.”
Content creator Adam Aleksic, on the copyright battle over brain rot
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“At a moment when historically reliable sources of employment for mid-career comedians all seem to be in crisis, the podcast business is comparatively lucrative.”
New Yorker columnist Dan Brooks, on how podcasts have reshaped comedy
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“The McClatchy family now has zero involvement in the newspaper business it ran for five generations.”
McClatchy descendent Brown McClatchy Maloney, on the withering of the national news organization
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“Slop also represents externalized costs, in other words: a grotesque surplus of cheap content that floods the zone and becomes someone else’s problem.”
Kneeling Bus author Drew Austin, on the relationship between AI and AI-generated content
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