The LG C6 OLED TV is my dark horse pick for a World Cup winner — I said it ‘sets the bar for TVs in 2026’ in my review — and it’s already been discounted

With the 2026 World Cup just weeks away, you may be thinking about upgrading your TV. If your heart was set on OLED, I’ve got some good news.

Despite only being out for a few weeks, the LG C6 has had some tasty discounts. If you’re in the UK, the 55-inch LG C6 is available for £1,439.20 (was £1,799) at Amazon UK. In fact, all of the C6’s models are 20% off at a multitude of retailers.

If you’re in the US, your best deal today is for the 65-inch C6, which is available for $1,999 (was $2,699) at Amazon US. Now, this model did drop to $1,799 very briefly earlier this month, but this is the best price it’s been apart from then.

It’s early days for my TV testing in 2026, as I still have major models from Samsung, Sony, Hisense, TCL, and more to test, but already the LG C6 has set the bar for TVs in 2026, and I suspect it’s going to sit among the best TVs of the year.

The most pleasing thing I found was that when I compared it to its predecessor, the LG C5, the C6 was noticeably brighter, punchier, and had better picture accuracy, showing no signs of the green tint that I saw on the C5.

The C6 really does cover all the bases. It handled dark scenes from movies such as The Batman easily, delivering strong contrast with rich dark tones and impactful bright tones (thanks to its new brightness), while also giving real vibrancy to colorful movies like Elemental.

So why is the C6 my OLED pick for the World Cup? I found that setting its motion to Natural in the TruMotion settings delivered smooth performance across multiple sports, with no signs of artifacts or the dreaded soap opera effect. When the World Cup arrives, the C6 is more than capable of handling the back-and-forth camera angles and fast-moving players.

And, it’ll do this with the crisp textures and accurate colors you’d expect from an OLED TV. You may have to do some light management if you’re in a bright room, but the C6 should still look great.

Once the World Cup is over, the C6 is easily one of the best gaming TVs on the market, with a full suite of features and razor-sharp performance. It won’t let you down with movies either.

While I still have a lot of TVs to test in 2026, the LG C6 has made itself a tough act to follow.

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