The Trade Desk CEO Jeff Green expressed empathy for the strife of ad agencies, many of which are facing increasing margin pressure as they navigate tighter budgets, the AI boom, and shifting media supply chain dynamics.
“You can’t keep taking money out of the middle, providing a higher level of service in a more complicated ecosystem, and do that for less and less,” he said in an onstage conversation with Michael Kassan, the renowned media dealmaker and head of 3C Ventures, at Possible 2026 in Miami Beach.
“There has been this pressure being added to the companies in between the advertiser and publisher,” he said.
