Daniel McCartney and Brandon Frankel have joined 33 & West, the L.A.-based booking agency founded in 2018 by JJ Cassiere, Matt Pike and Dan Rozenblum. McCartney, a former agent at UTA, will join 33 & West as an agent with his current roster, while Frankel will serve as marketing and branding lead. Both are scheduled to start on Jan. 8.
A mainstay in the music industry, McCartney brings a decade of experience from his time at UTA, having worked with acts such as Young Thug, Demi Lovato, Mod Sun, Burna Boy, and grandson. Prior to UTA, he spent seven years touring with his band. Frankel brings nearly 20 years of music marketing and touring experience to 33 & West following past roles at Atlantic Records, CAA and, most recently, The Windish Agency, where he worked in brand partnerships and marketing for renowned artists such as Diplo and alt-J prior to its acquisition by Paradigm.
“I’ve long admired what 33 & West have built and was so impressed with their success and growth in only a few years,” said McCartney. “For an independent agency to do full-service (music, touring, film, TV, comedy), it allows us to compete at a high level, which is something important that our clients need.”
In his new role, Frankel will lead 33 & West’s tour marketing and branding division, strategizing to propel the agency’s current roster — which includes Santa Fe Klan, Dance Gavin Dance and Devo — further along in their careers.
“I couldn’t be more excited to join 33 & West, an agency so deeply committed to the long-term visions of their clients,” said Frankel. “I look forward to collaborating with our stellar team to create opportunities that spotlight artists at key career moments.”
The new hires is part of a rapid expansion at 33 & West as of late. The company’s agent roster also includes Shan Patrick, Ian Fintak, Russell Brantley and Peter DeSantis, who serves as head of talent and music crossover.
“Now more than ever, managers and artists are seeing that they don’t need to be at one of the big three letter companies to be successful,” said Cassiere. “We provide a service for artists to represent them properly — we’re not trying to be a big multimedia company or stray away from the real goal which is artist representation.”
Cassiere added, “Being an independent agency, and now being able to provide the services that the other companies do provide, allows us to deploy a very hands-on white glove approach though a very boutique experience. And we know our clients want that type of experience and want to grow their careers with us.”
