Penske Media Corp. has promoted George Grobar to the role of company President, effective immediately. Grobar, who has been at PMC for 14 years, previously served as Chief Operating Officer with oversight of the company’s operating units and many of the corporate departments. He most recently led the integration of The Hollywood Reporter and Billboard into PMC and oversaw a portfolio of PMC’s music and entertainment brands, in addition to corporate planning functions.
As President, he will expand his scope with oversight of the entire PMC brand portfolio which includes 26 business units (brands) and counting. Grobar will continue to have a seat on PMC’s board of directors. He reports directly to Jay Penske, Chairman, Founder and CEO of PMC.
“George has been instrumental in making PMC the company it is today,” said Penske. “His consistent partnership and deep understanding of our business have been invaluable to our continued growth and success over the years. We are thrilled to recognize George’s leadership, loyalty and unwavering commitment to the team and our brands.”
Grobar joined PMC as Chief Financial Officer in 2009 and built the company’s financial planning infrastructure, helped lead many acquisitions, built a PMC joint venture operation in India, and worked with the company’s growing portfolio of operating units. Grobar’s promotion coincides with Penske Media’s significant growth and expansion over the last three years.
Prior to joining PMC, Grobar spent 13 years at The Walt Disney Company, including launching a new strategic business from the ground up, SVP of Disney Mobile. Before moving to Disney Mobile, Grobar held several senior positions including VP of Disney Ecommerce, VP and CFO for Disney Direct Marketing and Walt Disney Art Classics, and the Director of Business Operations & Control for Disney Consumer Products. Prior to Disney, Grobar was with Unisys for 8 years.
“I feel incredibly proud when I look back at how far we have come in the last 14 years, and even more excited about what the next 14 will hold,” said Grobar. Working alongside a visionary and great operator like Jay Penske has been the opportunity of a lifetime. It feels like we are just getting started and I can’t wait for what’s next.”
Penske Media Corp. is Deadline’s parent company.
