Surviving freelance in film can be challenging. It’s really feast or famine. But with the right strategies and mindset, you can build a successful and sustainable career.
Here are some tips to help you thrive:
1.Define your niche:
Filmmakers don’t get hired. Model makers, special effects makeup artists and sound engineers get hired. Identify your unique skills and passions and focus on a specific niche. Specialising in a particular area will help you stand out and attract clients who are looking for your expertise. And it doesn’t matter what area you are targeting. As a director, are you good at directing action? Or, can youshoot with a cell phone? If you could do both it would show versatility.
I started my life as a scenic artist. To get work I became known as the ‘texture guy’ and could paint marble, woodgrain or stone. I also could whip up a life-size portrait in a couple hours.
My entire success at surviving freelance in film for 9 years was to have a very defined niche.
2.Build a strong portfolio:
You need a portfolio. I don’t care what freelance position your film career takes you, please build a strong portfolio. Potential employers and collaborators will be able to assess your abilities and make an informed decision based on your work.
There is nothing that speaks stronger about you and your specific skills than a strong portfolio.
3. Market yourself:
There are two different types of marketing you need to do: One is your own personal brand, and the other is that of your wor: your film, script or project.
Self branding is what people think of you. Are you talented? Are you honest, punctual and trustworthy? Are you creative? And so on. Self branding isn’t about a website or logo. It’s purely what people think about you.
Then you have the second challenge: Branding your project. Study this aspect of your branding. There isn’t a quick fix here.
The other side, utilize online platforms, such as social media, websites, and professional networks, to showcase your portfolio, share your insights, and engage with your target audience. Networking and word-of-mouth recommendations can also be valuable for expanding your client base.
4. Pricing and contracts:
It’s as easy to undersell yourself as to oversell yourself. And both are equally damaging.
Determine your rates based on your experience, expertise, and the value you provide. Research industry standards and consider the specific project requirements and budget of your clients. Learn how the basic legal film contracts work in the industry. Additionally, draft clear and comprehensive contracts to protect both parties’ interests, outlining project scope, timelines, payment terms, and revisions.
If you put these sorts of documents on your website you will look professional and experienced.
5. Constant learning and improvement:
Stay updated with the latest trends, tools, and technologies in your field. Dedicate time to enhancing your skills and expanding your knowledge through courses, workshops, conferences, and online resources. Continuous learning will enable you to deliver high-quality work and adapt to changing client needs.
We like to think the part-time film courses at Raindance do exactly that.
6. Time management and discipline:
Want me to throw the book at you? It’s all about structure, structure, structure.
- Establish a structured schedule and set realistic deadlines to manage your time effectively.
- Create a dedicated workspace and minimize distractions to maximize productivity.
- Self-discipline is crucial as a freelance creator, as you must hold yourself accountable and ensure timely delivery of projects.
7. Client communication:
Transparency is key here. Let your client know exactly what you are thinking. And as trust gets built, they too will let you know what they are thinking.
Maintain clear and open communication with your clients throughout the project. Understand their requirements, provide regular updates, and address any concerns or questions promptly. Building strong relationships with clients based on trust and effective communication can lead to repeat business and positive referrals.
8. Diversify your income:
Relying on a single source of income can be risky as a freelancer. Explore opportunities to diversify your income streams, such as offering additional services, creating and selling digital products or courses, or generating passive income through affiliate marketing or ad revenue on your website or blog. Perhaps you can create additional revenue streams by travelling and teaching.
9. Financial management:
Surviving freelance in film involves irregular income, so it’s essential to manage your finances wisely. Set aside funds for taxes, emergencies, and retirement. Consider working with an accountant or financial advisor to help you navigate the financial aspects of your freelance business.
10. Stay motivated and persistent:
Freelancing can have its ups and downs, so it’s crucial to stay motivated and persevere through challenges. Set realistic goals, celebrate your achievements, and seek support from fellow freelancers or professional communities. Remember that building a successful freelance film career takes time and effort.
By implementing these strategies and continuously refining your skills and business practices, you can increase your chances of survival and success as a freelance creator.
Fade Out
Raindance is always interested in hearing from freelancers who have found a unique niche. If you think you would like to contribute to our blog, please look here.
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