Your first movie screening can be emotional. You get to see the culmination of your idea, something that started as an concept but now exists as a film for you and your friends to enjoy. It’s often a memorable experience – if you execute it correctly.
With that in mind, here are a few ways to plan a successful first screening and get a wide audience interested in your production. If all goes as planned, you could one day show your work to a crowd of thousands.
1. Create a Budget
You’ll want to create a budget so you know how to allocate funds, which differs from the spending plan used to produce the film. The screening budget is money solely dedicated to the first showing. There are ways to cut corners, like hosting the event in an area of your home and offering homemade refreshments.
There are many factors to consider when screening a movie, especially audio and visuals. People planning a big showing in a public space like a park or theater need to secure a license for the event. Film licensing agencies like Criterion Pictures offer permits from $200-$600, depending on what’s being shown.
Consider every aspect of the film screening process when crafting your budget. Choose a date that doesn’t coincide with holidays or significant local events. Refreshments are offered at movie theaters because they go hand in hand with watching films. Consider providing a food truck for your screening location, ordering catering or making food yourself.
2. Choose a Venue
Next up in the planning process is the location and venue of the screening. There are many options to choose from depending on the size of the event. Larger audiences will require more seating, so consider transforming an empty lot — although you may need to acquire a permit — or a public park.
If the screening is more intimate, consider using a smaller area like a library, movie theater or even a place in your home. A dining room or garage would be perfect for a projector. You’ll want to consider a few factors if you’re planning to go this route. You can customize your space however you like by adding popcorn machines, sofas and a mini fridge.
A projection screen and sound equipment are ideal, but you can customize those to fit your budget. Ensure you insulate and soundproof your garage if you plan to set up your screening there. Drop ceilings are preferable for soundproofing, and so are garage doors. No matter what location you choose, ensure you have appropriate lighting that adds to the ambiance of your screening — like in a movie theater.
3. Promote the Screening
Once the budget, licensing and location are set, it’s time to promote the screening. Consider ordering a promotional flyer, poster or another form of advertising to attract viewers if your budget allows.
Place these flyers around town at local grocery stores or small businesses willing to help you promote your film. Post on social media and ask your friends and followers to share it to expand your reach. Use cross-promotion and post consistently to engage with your followers, build your brand, market your film and promote your screening.
You can set up a ticketing system online with free admission to eliminate the hassle of RSVPs with a digital and more convenient way to keep track of guests. Send reminders one week before the event with details that list the location, time, parking and contact information.
4. Craft an Itinerary
The first film screening is more than just gathering people and hitting the play button. Create an itinerary of your event so everything goes smoothly before, during and after the showing. You’ll want to welcome your guests and thank them for attending your event.
Allow a few minutes for pleasant introductions before the film’s screening begins. Inform the attendees of the restroom location, where they can find refreshments and if you plan to hold a Q&A afterward. This isn’t necessary, but it can be an excellent time to get feedback and insights about the film.
You can create discussion questions for your audience, find ideas online or just wing it. Take photos of the event before and after the screening to engage followers on social media and maintain an internet presence. This can generate buzz for your film and garner a following for your production.
Planning a Successful First Screening
Planning a film screening can be challenging if you’re unsure where to begin. It takes a lot more effort than most realize, but spending some time in preparation will pay off in the end.
These tips will prepare you for every obstacle so you can have a successful first showing and increase your chances of getting to a larger audience.
